VP of Marketing, Howspace
Collaborative learning & enablement platform
Be an early applicant
Collaborative learning & enablement platform
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help L&D teams move beyond one-off trainings to make learning part of everyday work.
Role
Who you are
- Proven track record in building demand generation functions that deliver a qualified pipeline for a B2B Saas sales motion
- Pragmatic and creative approach that balances hands-on execution with experimental, data-driven leadership
- Deep expertise in brand strategy and integrated growth marketing
- Data-driven approach to funnel optimization and reporting
- Excellent collaboration skills across functions
- Proficiency with modern marketing and sales tools, such as Hubspot
- Solid skills in leadership, hiring, and coaching high-performing teams
- Excellent storytelling and communication for internal and external use
- Ability to translate company goals into clear marketing KPIs
- Experience in L&D or HR tech space is a plus
- Typically requires 8+ years of B2B marketing experience primarily in sales-led SaaS, with 3-5 years in a senior leadership role (Director/VP) in a mid-market, scaling environment
- Fluent skills in English; additional European languages are an advantage
- We encourage you to send in your application as soon as possible, as we will go through the applications on an ongoing basis. We value our diverse and inclusive workforce and encourage you to apply even if you don't meet 100% of the listed qualifications, but feel passionate and excited about the opportunity
What the job involves
- We are looking for a strategic and growth-oriented VP of Marketing to build and scale our marketing engine.
- In this role, you will own inbound and outbound demand generation, brand, product marketing, and communications - ensuring marketing directly contributes to pipeline and revenue.
- As a key member of our leadership team, you will play a pivotal role in defining our go-to-market strategy and sharpen our positioning to ensure Howspace remains a differentiated market leader
- Own the overall marketing strategy and annual growth plan aligned with the company targets and strategy
- Build and lead a high-performing marketing team focusing on demand generation, digital, brand, product marketing, and content/communications
- Scale an inbound engine and targeted outbound programs
- Continuously refine the ICP, brand positioning, and company narrative
- Manage product marketing, launches, and contribute to sales enablement
- Execute integrated campaigns across global regions and channels
- Partner with Sales and RevOps to align on pipeline and funnel targets
- Manage the marketing budget with a focus on ROI and CAC
- Oversee brand presence, PR, and industry analyst relations
- Develop customer marketing and advocacy programs for growth
- Optimize the marketing tech stack and report on key KPIs
- Ensure compliance with relevant regulations in marketing activities
- Foster a culture of experimentation, learning, and continuous improvement within the marketing team
Our take
With major clients including the United Nations, Howspace is a platform for companies who want to develop more digital engagement with their employees, especially in the remote and hybrid working world. With tools that help with company learning and education into its values and mission, change management, and strategic planning, Howspace unifies what is often a collection of unconnected tools.
As a more formalised and focused version of Slack, Howspace distinguishes itself in a crowded remote work tool marketplace with the use of background AI, helping to scale and facilitate remote interactions. Its various uses also help with employee onboarding and learning sessions, bringing a sense of unity to the remote work world.
Its founding dates back to 2008 so it’s no wonder that it took nine years to reach seed funding. As technology has caught up with its aspirations, Howspace received a total sum of $16.5 million between 2017 and 2021, when the remote work boom really took off, setting the company up very nicely for a promising future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2021
$13.8m
SERIES A
Feb 2020
$1.8m
CONVERTIBLE
Total funding: $19m
Company HQ
Kamppi, Helsinki
Leadership
Jaco Fourie
(CEO)Jaco is also the CEO of SaaSiest. Prior to joining Howspae in 2025, Jaco spent 4 years at Sympa as COO and CEO.
Salary benchmarks
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