Marketing Specialist, Pinterest
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Be an early applicant
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- Ability to work independently and collaboratively in a fast-paced, rapidly changing environment while maintaining operational excellence in project management
- Strong analytical skills and a data driven approach
- Genuine interest in the French advertising ecosystem
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in integrated/field marketing and/or digital marketing
- Previous experience in B2B marketing at a social media platform is a plus
- Fluent in French & English; both written and verbal communication
What the job involves
- We’re looking for a Marketing Specialist to support execution of our marketing strategy in France.
- As part of a global Business Marketing team, you’ll have the exciting opportunity to develop your marketing skills while contributing to the growth of Pinterest within the French market
- In this role, you will partner with the Head of Business Marketing in France and cross-functional partners to gain hands-on experience in increasing brand visibility, influencing agency and advertiser perception of the platform and encouraging them to invest in Pinterest
- Collaborate with the Head of Business Marketing in France to define the local market strategy by leveraging industry trends, best practice, learnings and local insights on Pinterest and competitors
- Lead key initiatives to bring the strategy to life, such as organizing Pinterest-owned or third party events, influencer or paid media campaigns, partnerships etc
- Leverage data and insights to create compelling local content that will positively impact perception locally (e.g. speaking opportunities, newsletters, masterclasses, success stories)
- Work closely with local and global teams to ensure that global programs resonate locally
- Manage the measurement of local marketing activations and identify areas for improvement
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
People progressing
Joined as Marketing Lead, promoted to Head of Growth Ops for English-speaking markets after 3 years. They've have since been promoted to Global Head of Editorial, a position they started in 2022.
Salary benchmarks
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