Demand Generation Program Manager, Grafana Labs
Events
$97-117k
+ Bonus for eligible roles + Equity
Open & composable observability platform
Job no longer available
Open & composable observability platform
1001+ employees
Job no longer available
$97-117k
+ Bonus for eligible roles + Equity
1001+ employees
Company mission
To unite data, no matter where it lives, and empower its users to analyze, take action, and make smart decisions.
Role
Who you are
- The ideal candidate will be both strategic and hands-on, with a strong grasp of demand generation tactics and event marketing to drive registrations and pipeline growth
- 4+ years of experience in B2B demand generation
- Expertise in event promotion, with proven experience executing successful virtual, hybrid, and in-person events that drive qualified leads and revenue
- Data-driven mindset, with proficiency in tools like LinkedIn Ads, Salesforce, Marketo, Google Analytics, or other equivalent marketing tools/platforms
- Strong ability to collaborate across teams to execute multi-channel campaigns and align event strategies with broader business objectives
- Strong project management skills, with the ability to manage multiple events and initiatives simultaneously in a fast-paced environment
- Proven experience in high-growth, ambiguous environments where innovation and creative problem-solving are required
What the job involves
- We are seeking a data-driven Demand Generation Program Manager to lead the promotion efforts for all our events, from annual flagship events like GrafanaCON to regional roadshows
- This role will focus on designing, managing, and optimizing the end-to-end promotion strategies for these events across multiple channels, including email, web, and paid media
- AI & Automated Nurture Flow Management: Help manage and scale AI-driven marketing workflows, ensuring seamless integration between automated email nurturing and AI-generated content
- Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion
- Event Promotion Strategy & Execution: Develop and execute a Demand Generation promotional strategy for our events, driving registrations, engagement, and pipeline generation
- Multi-Channel Campaign Management: Manage multi-channel promotional campaigns to drive awareness and registrations for events, including email, website optimization/personalization, paid media channels (LinkedIn Ads, Google Ads, Facebook Ads, etc.)
- Data-Driven Optimization & Testing: Define key performance indicators (KPIs) for event promotion success, track and provide regular updates on performance metrics, and continuously optimize promotional strategies using data insights
- Content Creation & Coordination: Work with internal teams (Content, Creative, Events) to create engaging content and assets that resonate with target audiences
- Ensure that promotional materials (emails, landing pages, ads, etc.) are compelling and aligned with event messaging and value props
- Sales & Marketing Alignment: Collaborate with Sales teams to drive promotions and coordinate pre- and post-event follow-up
Our take
Observability plays a crucial role in software development, where dashboards are pivotal for monitoring the health of IT infrastructure across an organization. However, for developers, the frustration of spending unnecessary time navigating between different dashboards to find the latest information detracts from valuable programming time.
Grafana creates customizable observability platforms for its clients, to enhance the efficiency of this process. Its offerings include cloud-based data structures, dashboards, API plugins, and collaboration tools. The company boasts over 25 million users globally, with a customer base exceeding 5,000 and including prominent names like Bloomberg, PJ Morgan Chase, eBay, PayPal and Sony.
While Grafana provides free plans with a simplified tool package, the Grafana Enterprise Stack offers customized solutions on a monthly subscription. The company's continues to improve to meet the evolving needs of its users, enhancing functionality with each iteration. It also fosters community engagement by enabling users to share their Grafana dashboards with the broader open-source community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$270m
SERIES D
Apr 2022
$240m
SERIES D
Total funding: $805.2m
Company benefits
- Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
- Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
- Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
- Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
- Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
- Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
- Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
- Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption
- Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
Company HQ
Financial District, New York, NY
Leadership
Raj Dutt
(CEO & Co-Founder)Currently a Board Member at NSONE. Previously founded Voxel where they served as the CEO for 12 years. They also served as the Senior Vice President of Technology at Internap Network Services.
Torkel Ödegaard
(Co-Founder)Graduated from Mälardalen University with a Master's in Computer Science. Founder of Coding Instinct. Previously worked as a Consultant at H&M, Avega, and Ebay.
Anthony Wood
(Co-Founder)Previously worked at Visa and Voxel as a Senior Systems Engineer. They also have Systems Engineering experience at PalVision and iiNet.
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