Product Marketing Director, Arctic Wolf

• Strong knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors in the Endpoint Security space
• Proven ability to translate technical features into compelling customer benefits
• Experience working with Sales teams to deliver impactful enablement tools and programs
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions
• Exceptional written and verbal communication skills
• 8+ years of B2B software product marketing experience, including at least 3 years of experience with Endpoint Security solutions
• 2–4 years of team leadership experience, with a proven ability to inspire and develop high-performing teams

Desirable

• The Product Marketing Director is responsible for leading the messaging, positioning, and go-to-market strategy for specific products or solution areas
• This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth
• The Director will focus on effectively marketing Endpoint Security solutions while collaborating across Sales, Marketing, and Product Management teams
• Develop and execute go-to-market strategies for Endpoint Security products, ensuring alignment with business objectives
• Lead the messaging and creation of marketing assets for Endpoint Security offerings, driving customer and partner engagement
• Act as a key partner to the Sales team, enabling them with the tools, training, and competitive insights needed to position Endpoint Security solutions effectively
• Conduct market analysis to understand customer needs, industry trends, and competitive positioning specific to Endpoint Security
• Build customer personas and use cases to inform positioning and marketing content
• Partner closely with Product Management to influence product development based on customer and market feedback
• Collaborate with the broader Marketing team to design campaigns that drive awareness, pipeline, and revenue for Endpoint Security solutions
• Lead pricing and packaging initiatives in partnership with the Pricing team and Product Management to ensure product-market fit and competitive positioning
• Support cross-functional initiatives, ensuring messaging and positioning consistency across all touchpoints

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies)
• Background checks are required for this position
• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations