Marketing Analytics Lead, Back Market
Online marketplace for refurbished electronics
Be an early applicant
Online marketplace for refurbished electronics
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To restore trust and desire for refurbished devices.
Role
Who you are
- This role is ideal for an analytical leader passionate about marketing data, cross-functional collaboration, and innovation
- A proven record in impact measurement—such as evaluating multi-channel campaign effectiveness—is essential. If you thrive on crafting scalable data strategies and influencing decisions through analytics, keep reading—you’re in the right place
- Minimum 7 years of experience in marketing analytics with proven experience in building & scaling incrementality platforms, brand measurement and media efficiency frameworks
- Comprehensive knowledge of marketing strategies, including performance channels interactions, brand media, and online/offline activations
- Strong understanding of web tracking and tagging strategy and implementation (GA, GTM, attribution)
- Proficiency with MarTech systems and their role in marketing analytics (CDP, CMP, Analytics tools, CRM platforms, MMP…)
- Strong ability to manage cross-functional teams and collaborate with diverse stakeholders
- A proactive, results-driven approach to tackling analytics challenges in a fast-paced environment
- Knowledge of data science applications for marketing, such as predictive modeling or clustering
- Familiarity in BigQuery and advanced skills in data analytics
- Excellent communication and project management skills, with the ability to simplify complex concepts
What the job involves
- We are looking for a strategic and highly skilled Marketing Analytics Lead to drive data-driven decision-making in our marketing initiatives. You will leverage your expertise in Marketing, Data analytics, martech & media tracking to unlock actionable insights and scale marketing strategies
- Serve as the primary analytics partner for marketing managers, collaborating on our incrementality platform, measurement frameworks and data-driven strategies
- Translate complex datasets into actionable insights, clearly presenting recommendations to senior leadership
- Challenge our MarTech setup to collect, process and leverage marketing insights
- Lead media tracking efforts to measure campaign effectiveness and ensure optimal ROI across channels
- Ensure data quality, accuracy, and scalability while maintaining robust workflows
- Lead analytics engineers to build and optimize scalable data pipelines in BigQuery and support marketing analytics needs
- Partner with marketing, tech, product, and cross-functional teams to align data opportunities with business objectives
- Maintain effective communication with stakeholders to ensure the delivery of data-driven solutions
- Cultivate the data culture and data-driven decision-making across the organisation
- Lead and mentor a team of analysts, data scientists & analytics engineers to foster a high-performance culture
Our take
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialize this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, they hope to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 16 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has raised over $1 billion in capital, which has been invested in expansion across new and current markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-4% employee growth in 12 months
Company
Company benefits
- An attractive salary that comes with equity options, health insurance, paid maternity and parental leave, 401K, commuter benefits, mental health support, and more,
- Flexible working hours and hybrid models that let you choose which days you to work in the office and at home (because work-life balance is an individual right)
- Professional development programs, internal mobility, and the opportunity to make your career what you want it to become
Company HQ
19th arrondissement of Paris, Paris, IDF
Articles
Leadership
Previously Logistic Export Assistant at Devanlay Lacoste and Account manager at Neteven.
Vianney Vaute
(Chief Creative Officer)Previously Digital Strategist at Visual Link, Strategic Planner at BETC Paris and Strategist at Five by Five.
Salary benchmarks
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