Programmatic Marketing Manager, Cleo AI

• Experience managing programmatic user acquisition in a performance-driven environment (ideally app or fintech)
• Deep understanding of DSPs such as Moloco, AppLovin, Liftoff, and familiarity with in-app programmatic buying
• Proven track record of scaling spend efficiently while improving CPA, ROAS, and retention metrics
• Familiarity with SKAN, incrementality testing, and predictive modeling
• Strong analytical skills with proficiency in SQL, MMPs (AppsFlyer, Adjust), and data visualisation tools
• Ability to build and interpret dashboards, identify trends, and make data-driven decisions
• Strong collaboration and communication skills, comfortable working cross-functionally with creative, data, and engineering teams
• Self-starter with a growth mindset, curiosity for testing, and bias toward action
• Comfortable operating autonomously in a fast-paced, scaling environment
• Passion for Cleo’s mission to help people improve their financial health

Desirable

• We’re looking for a Programmatic Marketing Manager to scale Cleo’s programmatic user acquisition strategy across the US and international markets
• You’ll own the performance and growth of key programmatic platforms such as Moloco, AppLovin, Liftoff, and other DSPs, optimising spend, creatives, and targeting to drive scalable, high-quality user growth
• You’ll work closely with the Growth Marketing, Data Science, and Creative teams to combine performance marketing expertise with analytical insight and experimentation
• This is a hands-on role for someone who thrives in a fast-paced environment, loves testing new approaches, and wants to own one of Cleo’s most important paid growth levers
• Own and scale Cleo’s programmatic strategy across DSPs such as Moloco, AppLovin, Liftoff, and other high-performing partners
• Manage day-to-day campaign execution, including setup, optimisation, and reporting to deliver against CPA, ROAS, and LTV targets
• Continuously test and optimise creatives, audiences, and bidding strategies to improve channel efficiency and unlock new growth opportunities
• Collaborate with Creative and Data teams to build performance-driven ad assets and feed data back into creative testing loops
• Analyse and report on performance across channels, identifying key insights and translating them into actionable recommendations
• Explore and onboard new programmatic partners and inventory sources to diversify Cleo’s media mix and reduce acquisition risk
• Partner with Data Science and Analytics to refine attribution models, incrementality testing, and in-app event optimisation
• Stay ahead of industry trends, platform updates, and privacy changes to ensure Cleo’s strategy remains cutting-edge