Social Media Associate, Mistplay

• 2+ years of experience in social media content creation, preferably in consumer apps, lifestyle, gaming, or entertainment
• Deep knowledge of TikTok, Instagram Reels, and YouTube Shorts—including trends, algorithms, and audience behavior
• Strong creative instincts with a portfolio of video or visual content you’ve produced (even personal projects count!)
• Familiarity with editing tools like CapCut, Canva, Adobe Express, or similar
• Excellent written communication and a sharp sense of humor, wit, or voice
• A collaborative, self-starter mindset—you’re comfortable working independently and juggling multiple content pieces at once

Desirable

• Mistplay is looking for a creative and proactive Social Media Associate to support our social media presence across TikTok, Instagram, and YouTube
• In this role, you’ll play a hands-on role in helping us ideate, create, and publish engaging content that speaks directly to our growing community of mobile gamers
• This is a great opportunity for someone who lives and breathes internet culture, understands platform trends, and enjoys experimenting with content that blends entertainment, gaming, and lifestyle
• You’ll be part of a growing team that’s building the Mistplay brand across social
• Create engaging social content (short-form videos, carousels, memes, captions, etc.) for TikTok, Instagram, and YouTube Shorts that aligns with Mistplay’s voice and brand
• Stay on top of trends across platforms and help translate them into timely and relevant content ideas
• Collaborate with the Social Media Manager to create the content calendar, brainstorm creative directions, and meet weekly posting goals
• Create and edit short-form videos using in-app tools or simple editing software— requirement for being comfortable being on camera and directing UGC-style content
• Help manage community engagement by responding to comments and helping identify opportunities to build conversation and buzz
• Track content performance weekly, monthly, and quarterly for improvement and iteration
• Maintain consistent brand style and messaging across all platforms, while still tailoring content to each channel’s unique vibe