Senior Product Marketing Manager, Regrow Ag
+ Equity
Agriculture planning, monitoring and reporting
Job no longer available
Agriculture planning, monitoring and reporting
101-200 employees
Job no longer available
+ Equity
101-200 employees
Company mission
To make resilient agriculture ubiquitous. On every acre. Globally.
Role
Who you are
- Proven experience in product marketing, preferably in a B2B or SaaS environment
- Experience marketing a technical product or platform in a rapidly evolving industry
- Ideally experience in a scaling start-up
- Demonstrated storytelling and writing skills
- Bias for driving alignment through collaborative work with cross-functional teams, including product management, marketing, and sales
- Curiosity to understand technical concepts at a deep level
- Analytical mindset with the ability to translate data into actionable insights
- Strong project management skills with a focus on meeting deadlines
What the job involves
- Product Expertise: Be the expert on our products and solutions, ensuring that you can effectively communicate unique value and strategic direction to internal and external stakeholders
- Market expertise: Conduct market research to maintain company expertise on industry trends, customer needs, and the competitive landscape to inform product development and marketing strategies
- Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonates with target customers, differentiates our products, and drives demand
- Story and narrative: Build and communicate a customer-centered vision and narrative for how our products enable customers to achieve their business and sustainability goals
- Customer Insights: Surface customer intelligence, feedback, and insights to inform product development and improve the customer experience across the buyer journey
- Go-to-Market Strategy: Create and execute effective go-to-market strategies designed to meet customer needs and achieve product revenue targets through product launches, new customer adoption, and upsell/cross sell solutions
- Collaborate with cross-functional teams: Partner with product managers, marketing, and sales teams to ensure alignment on product strategy, positioning, messaging, and market trends
- Sales Enablement: Work with sales enablement to develop the content, collateral, and trainings that empower sales to meet customer needs and win
- Content Creation: Develop and manage product and solution content, including website, tear sheets, product demos, case studies, and other marketing collateral
- Analytics and Measurement: Regularly track and analyze the success of product marketing initiatives, making data-driven adjustments as needed
Our take
Founded in 2016, Regrow Ag partners with businesses to help them combat climate change in their agriculture strategies. With a net zero carbon aim, client companies use Regrow’s enterprise software platform to find sustainable ways of growing their profits.
A win-win for large companies, Regrow’s business model relies on partnerships, of which they have plenty. Regrow has joined forces with several food industry giants, including Kellogg to create sustainable rice growing markets in the US, whilst it's teaming up with climate solutions provider South Pole will pave the way for more robust agricultural projects and greenhouse gas emissions monitoring.
Regrow Ag is set to expand its sustainable farmland and continue seeking out partnerships with large corporations. This all comes at a time when the world is in dire need of companies like Regrow, who are bridging a wide gap between the desires of big businesses and the environment’s need for net zero.
Freddie
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$38m
SERIES B
Aug 2021
$17m
SERIES A
Total funding: $62.4m
Company benefits
- Remote Work - Remote and flexible work opportunities give you the ability to do your best work, from a location that’s comfortable for you.
- Work with Experts - At Regrow, you'll be joining a team full of subject matter experts, including over 17 PhDs. You'll be working with change makers and industry leaders across the globe.
- Flexible Time Off - Everyone needs time to rest and recharge. Regrow provides flexible time off in addition to holiday time, so you can bring your best self to work, all year round.
- Women in Leadership - Regrow work for equity in our food systems, and ensure the same is true in their workplace. Their leadership is 50% female-identifying, and they strive to ensure all voices are heard.
- Health Benefits - Regrow provides competitive health care benefits for employees, offering the support you need to live a productive, healthy life.
- Value-Based Salaries - Regrow salaries are based on the hard work and dedication you give to the company. They’re not hindered by regional living costs. Here, you’ll live your ideal lifestyle with a salary you’re proud of.
Company HQ
Newmarket, Durham, NH
Leadership
Anastasia Volkova
(CEO)Currently member of Forbes Technology Council and Inaugural Board Director at SmartSat CRC, previously CEO and Founder of FluroSat.
William Salas
(CSO)Currently President at Applied Geosolutions LLC and DNDC Applications. Previously Technical Staff at NASA Jet Propulsion Lab.
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