Website Optimization Manager, Restaurant365
$115-135k
+ Equity Option Grant
Restaurant management software
Job no longer available
Restaurant management software
1001+ employees
Job no longer available
$115-135k
+ Equity Option Grant
1001+ employees
Company mission
To help restaurants increase sales control food costs, and optimize labor.
Role
Who you are
- 6+ years of experience in B2B web marketing, with a proven track record of driving website optimization and performance improvements
- Deep expertise in A/B and multivariate testing, as well as personalization strategies, using platforms such as Optimizely or similar tools
- Strong ability to analyze user behavior data, draw actionable insights, and develop data-driven optimization plans
- Wordpress and Elementor experience and a solid understanding of web analytics, basic HTML/CSS, and JavaScript, with the capability to independently address technical issues or effectively communicate requirements to developers and web agencies
- Hands-on experience with analytical tools, including Google Analytics, to measure performance and drive informed decisions
- Excellent written and verbal communication skills, with the ability to present complex ideas clearly and manage stakeholder relationships effectively
- Ability to work autonomously on assignments while also contributing as a collaborative team member
Desirable
- Bachelor’s Degree in Marketing, Business or related field
What the job involves
- The Website Conversion Rate Optimization (CRO) Manager will be responsible for owning and managing Restaurant365’s public-facing website and developing and implementing strategies to improve overall performance
- This role will use a mix of creative and analytical skills to understand our website visitors, run experiments (A/B tests), create a better user experience and drive conversions
- Given the critical importance of our online presence, this role plays a pivotal part in fueling our growth
- You'll collaborate cross-functionally with the marketing team and other departments, set and achieve ambitious OKRs, and make a measurable impact on our success
- Lead the experimentation strategy by performing and analyzing A/B test results and providing actionable insights for content, SEO, design, and layout optimizations to improve conversion rates and on-site engagement
- Leverage tools such as Google Analytics (Looker Studio), Hotjar, SEM Rush to measure, analyze, and report on the effectiveness of experiments
- Conduct and assess user research, heatmaps, session recordings, and surveys to identify drop-off points and pain points along the user journey
- Provide insights and actions to maximize clicks, conversions, and lead generation from paid and organic media channels
- Develop a deep understanding of customer behaviors and provide direction and recommendations for optimized, personalized digital experiences
- Identify underperforming pages and implement strategies to increase engagement and conversion rates
- Diagnose and resolve (either internally or through communication with outside web agency) code-level issues affecting performance, including inefficient JavaScript, excessive HTTP requests, and poorly optimized CSS
- Regularly assess site performance to address issues such as slow loading times and improper image optimization
Our take
Restaurant management can be rather outdated, often relying on spreadsheets and physical receipts. Restaurant365 develops all-in-one management software solutions for the restaurant industry, encompassing accounting, analytics, staff, and inventory management within its toolkit.
Restaurant365’s customer base isn’t just restaurants though, it’s software attracts accounting firms that work with restaurants as well as small eateries and large franchises. It’s expansive customer base is reflected in the amount of funding that it has received since its founding in 2011, now making it a verified Unicorn.
Restaurant365’s most recent round of funding came in 2024, and its $175 million will be invested into further enhancing its product. The company's success is unprecedented, as most would bet that restaurant industries post-pandemic would struggle to get back on their feet. Restaurant365 defied expectations though, and actually turned out to be the company that COVID-hit restaurants relied on to keep their heads above water. This goes some way to explain the success of Restaurant365, which is a proven aid for the ailing dining industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
118% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2024
$175m
GROWTH EQUITY VC
May 2023
$135m
LATE VC
Total funding: $437.5m
Company benefits
- Fully Covered Health Insurance: R365 provides comprehensive medical, dental, and vision coverage—100% paid for full-time employees.
- Flexible Time Off: Recharge when you need, so you can stay energized and focused.
- 401k with employer math.
- Stock options to purchase equity.
- Health Savings and Flexible Spending Accounts.
- Employee discount programs to lifestyle vendors and servcies.
- Annual learning and development reimbursement.
- Access to LinkedIn Learning.
- Employee recognition and TIP program.
- Fertility guidance and support.
- Online legal solutions.
- Paid parental leave.
- Disability insurance.
- Pet and life insurance.
- Wellness programs.
- Health concierge and support.
- Meditation and mindfulness courses.
- Gym discounts and virtual fitness classes.
Company HQ
East Irvine, Irvine, CA
Leadership
Tony Smith
(Co-Founder & CEO)Previously on the Board of Directors at Dynamic Methods. Before that, they were a Director of Services there.
Morgan Harris
(Co-Founder & Chief Customer Advocate)Previously Partner and Co-Founder at Dynamic Methods, Account Executive/Senior Consultant at Foreshock and Auditor at PriceWaterhouseCoopers.
John Moody
(Co-Founder, Chief Strategist & Board Member)Previously CRM Managing Partner and Board Member at Dynamic Methods.
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