Customer Marketing Lead, Conveo AI

• Proven experience in customer marketing, advocacy, customer storytelling, or equivalent
• Extremely strong writing and narrative instincts
• High agency: you identify opportunities and move without permission
• Comfortable working directly with customers and senior stakeholders
• Strong project management: you can drive assets and approvals without slowing down
• Great taste: you can make customer content feel premium, not corporate
• Pragmatism: 80/20 + know when something needs to be slick and when your audience prefers rough
• Ability to create lightweight design/asset work without dependencies
• Experience working with enterprise accounts and exec stakeholders
• Experience producing customer video content
• Customer-obsessed, but business-first
• Confident and proactive
• Low ego, high standards
• Comfortable pushing for outcomes (without being annoying)
• Can handle ambiguity and still ship consistently
• Thinks in systems and leverage

Desirable

• As our Customer Marketing Lead, you will turn our customer base into a growth engine
• This is not a “collect testimonials when asked” role
• This is not “write case studies once a quarter.”
• This is a high-output, high-ownership role that sits at the intersection of:
• Expansion (help accounts grow faster)
• Credibility (proof that makes the market trust us)
• Pipeline (customer-led demand + referrals)
• Brand (stories people remember and repeat)
• Conveo has incredible customers already. The opportunity is massive, and without dedicated focus, it will never reach what it should
• This role is only for someone who takes customer marketing seriously
• Turn customers into proof (systematically)
• You build a machine that produces:
• High-quality case studies (not generic, real outcomes)
• Testimonials that feel credible and specific
• Customer quotes we can reuse everywhere
• Reference program + review flywheel
• Customer story bank by ICP/vertical/use case
• Your bar: sharp narratives, real data, zero fluff
• Create customer-led moments that expand the account
• Customer marketing isn’t just external. It accelerates expansion by:
• Helping customers internal-sell Conveo
• Building assets that land with their stakeholders
• Enabling exec conversations and deeper adoption
• Making outcomes visible across their org
• You work with CS/AMs to identify the leverage points, and you create the assets that unblock growth
• Make customers visible in the market (without being cringe)
• You create customer visibility that feels exciting and high-status:
• On-stage talks
• Webinars
• Co-authored content
• Research spotlights
• Mini-docs / video testimonials
• Customer dinners / side-events
• Awards / recognition plays
• You do this with taste. The goal is for customers to be proud to be associated with Conveo
• Build relationships with high-leverage champions
• You identify and nurture:
• Power users
• Champions
• Exec sponsors
• “public voices” inside customer orgs
• You know who can speak, who can refer, who can present, and who can help us win the next 10 deals
• Operate like an owner
• You treat customer marketing like a measurable engine:
• Outputs shipped
• Customers activated
• Content created
• Assets used by GTM
• Expansion influenced
• Inbound driven
• Pipeline supported
• You don’t wait to be asked. You run the machine
• What success looks like
• Conveo has a steady stream of high-quality customer proof (stories, quotes, numbers, visuals)
• Sales has the assets they need per vertical/use case, and actually uses them
• Customers regularly appear with us publicly (webinars, talks, content)
• Customer champions drive referrals, intros, and inbound credibility
• Expansion accelerates because customer outcomes are visible internally
• Internal stakeholders repeatedly say: “Customer marketing is changing how fast we grow.”
• Customer marketing becomes a strategic advantage, not an afterthought

• One customer story asset you created (case study, video, webinar, narrative, deck, etc.)
• A 10-line breakdown of why it worked
• A short draft: “How would you turn one happy Unilever champion into 5 expansion opportunities + 3 pipeline assets?”