Director of Corporate Communications, Culture Amp

• 10+ years in corporate communications, PR, and/or analyst relations in B2B SaaS or technology, including experience owning global programs
• Proven track record leading PR and AR for complex, research‑or product‑led launches (e.g., new platforms, AI features, data reports) and converting them into meaningful coverage and analyst outcomes
• Experience managing and getting results from PR agencies across multiple regions and time zones
• Exceptional writing and editing skills across formats: press releases, media pitches, briefing docs, thought‑leadership bylines, executive talking points, and analyst materials
• Strong media and analyst relationships mindset, you understand what makes a story newsworthy, how to tailor it by outlet or persona, and how to build long‑term trust
• Comfort working with data, research, and people science narratives, turning complex ideas into clear, compelling stories
• Ability to navigate ambiguity and pace, juggling planned launches (e.g., Culture First Forums, campaign moments) with fast‑moving opportunities and issues
• High degree of collaboration and stakeholder management, including direct work with executives and cross‑functional marketing leaders
• A strategic storyteller who can see the big picture and still roll up your sleeves on the craft
• Calm, organized, and decisive under pressure, with strong judgment about what matters, when, and where we show up
• Collaborative and low‑ego, able to build trust quickly with executives, peers, agencies, and partners
• Energized by our mission to create a better world of work and excited to help shape how Culture Amp shows up in the world while our current Director of Corporate Communications is on parental leave
• Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Desirable

• We’re looking for a Director, Corporate Communications on a fixed-term contract to cover parental leave
• This role will backfill our current Director of Corporate Communications and sit in our Corporate Marketing team in San Francisco, reporting directly to the VP, Corporate Marketing
• You’ll lead PR and analyst relations for Culture Amp globally, helping us land our CultureOS, AI, and performance narratives with media, analysts, and key external audiences while partnering closely with People Science/product, brand, product marketing, regional marketing, and customer advocacy
• This position is a full-time fixed-term position for a twelve month duration
• Corporate narrative and thought leadership:
• Bring Culture Amp’s corporate narrative (CultureOS, performance, AI, and people science) to life through media, analyst, and executive comms programs
• Partner with executives and product/people science leaders to shape and refine key messages, talking points, and storylines for major launches, announcements, and tentpole moments (e.g. , Culture First Forums, product launches like PCQ and AI Coach)
• Ensure our external stories are consistent, differentiated, and tightly aligned to the company’s strategic priorities
• Public relations and media strategy:
• Own the global PR strategy and newsroom calendar across North America, EMEA, and APAC, spanning product launches, campaign narratives, customer stories, and corporate milestones
• Lead and manage our regional PR agencies (NA, EMEA, APAC), providing clear briefs, prioritization, and feedback while holding them accountable to outcomes
• Oversee press releases, media pitches, opinion pieces, award entries, and media events (e.g. , pre‑Forum media dinners, briefings at key conferences)
• Equip and brief key spokespeople (executives, people scientists, customers) for interviews, podcasts, panels, and keynotes
• Partner with brand, campaigns, and social to ensure earned coverage, thought leadership, and hero assets are amplified across owned and paid channels
• Analyst relations:
• Own Culture Amp’s analyst relations program and strategy, including memberships, evaluations, and ongoing engagement with key firms
• Plan and execute briefings, inquiries, and analyst days that connect analysts to our platform vision, product roadmap, and customer outcomes
• Lead analyst comms and enablement for anchor launches (e.g. , the Performance Culture Quadrant), including briefing decks, data packs, and follow‑up narratives
• Partner with product marketing to ensure evaluations, waves, and quadrants reflect our strongest stories and differentiation
• Corporate communications operations:
• Own key comms tools and vendors (e.g. , Meltwater, newswire, AR platforms), ensuring we get maximum value and clear reporting
• Manage the PR & Analyst budget, including agency retainers, memberships, newswire, awards, and media events in partnership with Finance
• Maintain a global newsroom and issues playbook, including escalation paths, approvals, and reactive response guidelines
• Partner with internal comms and cross‑functional stakeholders when external announcements need to be tightly coordinated internally
• Measurement and reporting:
• Define and track core communications KPIs (e.g. , share of voice, tier‑one coverage, message pull‑through, analyst sentiment, reach and impact of key launches)
• Build regular media and analyst reporting for Marketing and Executive leadership, translating activity into insight, risk, and opportunity
• Use data and feedback loops to continually refine our narrative, channel mix, and investment decisions
• Leadership and collaboration:
• Act as the communications lead within Corporate Marketing, partnering closely with Brand, Creative, Campaigns, Social, Community, and Customer Advocacy
• Collaborate with Product Marketing, Regional Marketing, People Science, and Customer Success to ensure customer voices, market proof points, and regional priorities are reflected in PR and AR plans
• Provide clear, calm leadership during high‑stakes launches, executive announcements, and time‑sensitive media opportunities