Product Marketing Manager, HeyJobs
Office located in Kreuzberg, Berlin
Recruitment and talent platform
Be an early applicant
Recruitment and talent platform
201-500 employees
Be an early applicant
Office located in Kreuzberg, Berlin
201-500 employees
Company mission
To help everyone find the right job to live a fulfilling life.
Role
Who you are
- Experience: At least 3 years of experience in product marketing, with hands-on expertise in B2B product launches, go-to-market strategies, and supporting bundling strategies or subscription-based pricing models
- Content Creation: Strong writing, editing, and storytelling skills to produce compelling, clear content and impactful value propositions
- Marketing Tools: Proficient in tools like Canva, Adobe Creative Suite, and GenAI tools to optimize marketing efforts
- Project Management: Excellent organizational skills, able to manage multiple projects, deadlines, and cross-functional collaboration
- Customer-Centric Approach: Strong understanding of customer personas, pain points, and journey mapping
- Language skills: Fluent in both German and English (written and spoken)
What the job involves
- As a Product Marketing Manager (w/m/d), you will play a critical role in shaping the messaging, positioning, and go-to-market strategies for our HeyJobs products
- You will be responsible for crafting value-driven marketing content that resonates with our target audience, driving successful product launches and campaigns
- Product Messaging & Value Propositions: Refine messaging and value propositions for the HeyJobs product suite, aligning with customer pain points and market needs, while crafting compelling narratives that highlight benefits and differentiation
- Product Launches & Go-To-Market Strategies: Collaborate with cross-functional teams (Product, Sales) to plan and execute product launches, drive awareness, adoption, and engagement through targeted campaigns, and support the product bundling strategy with aligned content and messaging across touchpoints
- Marketing Collateral & Content Creation: Create high-quality marketing materials (website copy, brochures, recruiter portal content), oversee the creation of clear and relevant educational content, and design/manage content using tools like Adobe Creative Suite, Canva, or similar platforms
- Customer-Centric Marketing: Collaborate with the Go-To-Market and Product Teams to align marketing content with customer pain points and ensure materials address the needs and preferences of our Ideal Customer Profiles (ICPs)
- Data-Driven Optimization: Analyze campaign and content effectiveness using data to drive decisions and refine strategies
- Project & Stakeholder Management: Manage multiple projects, collaborating with internal stakeholders (Product, Sales, Marketing), and ensure timely, high-quality delivery of marketing initiatives while balancing priorities
Our take
For a long time, recruitment has relied on the same outdated processes and job boards. HeyJobs leverages machine learning to modernise the sector with a self-learning algorithm that matches workers with jobs that fit their profile.
The platform also optimises job adverts, saving employers money on their advertising spend. HeyJobs is now used by enterprises such as Sky, PayPal, Allianz and Motel One among many others, and over 750,000 people have found jobs through the platform. Its success in breaking into a market dominated by large incumbents like TotalJobs and Indeed is a testament to the ability of its cutting edge product to match talent to opportunities.
The company has accrued impressive funding, which has enabled it to invest heavily in developing its AI and expanding into new markets. In 2021 it doubled its headcount and is looking to continue to onboard talent to help power its R&D efforts and its rapid growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2022
$36.6m
SERIES B
May 2019
$10.5m
SERIES A
Total funding: $49.9m
Company benefits
- Diverse team: English is our working language. We have 23 different nationalities, 47% women (50% female leaders), a team of 40+ in tech, and are an LGBT+ champion
- High-growth stage: €20M+ in funding, currently raising a Series B, and more than doubling the team in 2022
- Work-Life balance: Hybrid working mode with 2 flexible days remote per week - due to COVID, currently 100% remote with the option to work from the office
- Great office: at Paul-Lincke Ufer (Kreuzberg) - great lunch options and food markets close by
- Perks & benefits: Mila health, discounted urban sports membership, team lunches, free drinks at the office, and much more
- High-quality equipment: Standing desks at the office, laptop of choice (Thinkpad / MacBook), headset, monitor for remote work
Company values
- Teamwork
- Entrepreneurship
- Drive
Articles
Leadership
Marius Luther
(CEO)Previously worked as a Consultant at McKinsey, and was CMO of Wimdu. Was Founder & CEO of Memorado.
Marius Jeuck
(CTO)Was Co-Founder & Head of Data Intelligence at Wimdu, and Founder & CTO of Memorado.
Marius Luther
(CEO)Was previously Founder & CEO of Memorado. Before than was CMO at Wimdu and a Consultant for McKinsey & Co.
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