Senior Product Marketing Manager, n8n
+ Equity
More information about location
Open workflow automation tool
Open for applications
Open workflow automation tool
21-100 employees
Open for applications
+ Equity
More information about location
21-100 employees
Company mission
To give everyone who uses a computer technical superpowers.
Role
Who you are
- Proven PMM experience: You have 3+ years of experience as a Product Marketing Manager in B2B SaaS, ideally dealing with technical audiences
- Hybrid GTM expertise: You have a track record in hybrid PLG and sales-led motions and can drive both
- Sales enablement experience: You can empower sales teams with compelling, research-driven insights and materials
- Native-level English proficiency: You articulate technical concepts clearly and persuasively to diverse audiences
- Technical know-how: You have worked with developer-focused products or technical tools like low-code platforms, APIs, or automation tools
Desirable
- OSS or developer-centric product experience: You’ve marketed open-source or developer-heavy products before
- Experience in scaling B2B SaaS: You have helped companies grow from $10M-$100M ARR, particularly in enterprise GTM
- Category creation: You’ve contributed to thought leadership and positioned products to define a new category in the market
- Experience with automation or AI: You’re familiar with the space and passionate about its potential to transform business processes
What the job involves
- We’re looking for our second Senior (Technical) Product Marketing Manager to guide our marketing team in converting n8n's products and features into persuasive narratives for our tech-savvy audience
- You'll act as a vital channel for customer insights and will shape our positioning and messaging strategies while orchestrating product launches
- Reporting to the Head of Marketing, your mission will be to fuel both product adoption and ARR growth by connecting n8n's technical offerings with market requirements
- Your main goal will be to drive product adoption and ARR growth by bridging the gap between n8n's technical brilliance and market demands
- 1. Craft compelling product positioning
- ✨ Conduct deep user research to understand our technical users and the challenges they face
- 🔍 Develop clear, persuasive messaging for both self-serve and enterprise buyers
- 🎯 Tailor our narrative across Cloud, Self-Host, Automation, and AI product offerings
- 2. Lead go-to-market strategy and execution
- Collaborate with product, design, sales, and community teams to create impactful product launches
- 🎉 Execute product and feature launches that elevate our presence and brand positioning
- 🔗 Ensure seamless coordination between product updates, marketing, and sales teams
- 3. Empower Sales with the right tools
- Equip the sales team with clear USPs, battle cards, and insights that resonate with enterprise buyers
- 💡 Gather feedback from the sales team to improve messaging and streamline the sales funnel
- 📊 Continuously refine sales enablement materials to drive stronger conversion rates
- 4. Shape our category narrative
- 🌐 Position n8n as the leader in automation and AI for business process efficiency
- 🎨 Set the foundation for building an entirely new category by developing thought leadership content
- 📈 Influence product strategy by identifying new market opportunities based on customer insights
Our take
A recent trend in IT has been an increased effort to streamline workflows by improving integration between the multiple apps which people use. n8n was founded so that users can find a balance between building systems and having autonomy in their work whilst saving time through the rapid development of complex workflows.
n8n is certainly not the first to pick up on this trend - competition includes startups like Zapier, RapidAPI, and Tray.io- but n8n believes that its product is a cut above the rest of the market, offering more flexibility and robustness at a reduced price. The company also has the leading low-code automation tool in this field.
n8n's long-term approach to the market is set to be based on two key strategies, focusing efforts on its flagship platform, ensuring that it stays ahead of competition in meet the demand for its integration services whilst also pushing towards diversification. It plans to launch a version of its platform under a SaaS subscription model. n8n also looks to introduce network of consulting, support and integration services, and if the company can execute this joint approach well, it will be well-set to continue pushing ahead in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
62% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2021
$12m
SERIES A
Mar 2020
$1.5m
SEED
Total funding: $13.5m
Company benefits
- 30 vacation days
- International, ambitious and mission-driven team with flat hierarchies and strong emphasis on building great company culture
- 1000€ personal development budget
- Regular company hackathons and team event
- Scrappy, fast-paced startup environment
Company values
- Empower others: We make people stronger and more confident, helping them to do things for themselves. We help people grow by coffering them high challenge and high support. We use empathy to understand how to make things easier for others. We show appreciation. We foster a sense of ownership and autonomy
- Act with integrity: We have the backbone to do the right thing even when it’s hard to do, or when no one is watching. We are honest, direct and transparent with others. We are honest with ourselves, and work on becoming more self-aware
- Work with speed and efficiency: We prioritize ruthlessly, and say no to things that aren’t important. We create a habit of working with urgency. We are 80:20, but we set high standards for the things that matter. We keep it simple. We look for ways to minimize drag, effort and waste. We automate what can be automated
- Inspire and think big: We inspire people with possibilities for the future. We are creative and bold, aiming to make things 10x better. We are unafraid of doing things differently. We create delight and excitement for our community, customers and team
Company HQ
Mitte, Berlin, BE
Articles
Leadership
Jan Oberhauser
(CEO)Before Jan created n8n, they worked in multiple roles for different VFX companies worldwide. Jan is also the founder of showreel.tv and link.fish.
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