Senior SEO Specialist, Docplanner

• Have at least 3 years of experience in SEO, developing large scale Content SEO strategies and Link-earning actions
• Have experience in some of the main SEO tools in the market such as Search Console, SEMrush, Ahrefs, Screaming Frog, etc
• Be proficient in on-page optimization, including keyword research, HTML tags, Structured Data, internal linking
• Adaptability and flexibility
• Collaboration & teamwork (we help each other, no matter what)
• Growth mindset: willingness to learn and explore new realms connected to the core of this role is strongly valued

Desirable

• The Search Traffic Acquisition Team is in charge of maximising qualified traffic from search engines to our marketplace, through different channels (such as Organic Search, Paid Search or GBP), as well as boost our visibility in App Stores (ASO)
• We are 2 enthusiast Search experts and 3 great engineers dedicated to SEO improvements and automation. We are expanding our team to boost our performance and visibility
• We design and enable short term and long term SEO strategies, in Content, Technical and Link-earning areas
• Identify issues and provide solutions to enhance our marketplaces’ visibility and performance in search engines
• We explore new areas and technologies to maximise our search visibility
• We work with many stakeholders to help our product and enterprise grow, which entails managing projects that have a high impact on Search
• We deliver to achieve the strongest impact
• A lot has been done, and a lot more can be achieved in our Content and Link-earning strategies
• We want to provide best in class information and experience to patients, while maximising our brand awareness and organic visibility
• Search is evolving at the speed of light: we must stay ahead of the times and adapt to ever changing search system
• We adapt to new priorities and opportunities for exponential growth
• We work closely with back-end and front-end engineers, as well as product owners from different areas of the company
• Contribute in the design and enabling of comprehensive content SEO strategies to enhance website performance
• Conduct topic and keyword research for different markets and optimise content accordingly
• Collaborate with and support design, content marketing teams and copywriters, in order to evangelise SEO best practices and achieve the highest impact
• Enable link-earning strategies to protect and increase DA as well as brand awareness
• Support, explore and learn other areas of Search and Optimisation, including Tech SEO, PS, Local search, ASO
• Monitor and report on SEO metrics, KPIs, and performance, making informed adjustments as needed