Senior Director of Digital Marketing, Noodle
$130-140k
+ Commission potential & Equity opportunities
More information about location
An education network of the top US colleges, universities and students
Open for applications
An education network of the top US colleges, universities and students
201-500 employees
Open for applications
$130-140k
+ Commission potential & Equity opportunities
More information about location
201-500 employees
Company mission
Noodle's mission is to make world-class education more accessible, transparent, collaborative, and on-demand than ever.
Role
Who you are
- 8+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing paid media teams or demand generation functions
- Bachelor’s degree or equivalent certifications/experience, MBA a plus
- Proven track record of managing direct reports; must have experience coaching and mentoring individual contributors
- Hands-on expertise with paid search, paid social, programmatic display/video, and other performance media
- Strong understanding of lead generation, attribution modeling, and full-funnel marketing for service-based or enrollment-driven businesses
- Prior experience in higher education marketing or online learning preferredExperience leading the testing of new media channels for demand generation
- Experience with agency/media research tools to understand audiences and project future demand
- Strong verbal and written communication, presentation, and stakeholder management skills
- Proven ability to build relationships and communicate across all levels of the organization, develop and motivate talent, inspire innovation, and lead a team to achieve high-impact results
What the job involves
- Noodle is seeking a results-driven Senior Director, Digital Marketing to lead paid digital media strategy and execution to help achieve our university partners’ enrollment objectives
- In this role, you will manage and mentor a team of Digital Marketing Specialists, overseeing campaigns across paid search, paid social, programmatic, and affiliate channels
- You will be responsible for driving high-quality leads, optimizing performance, and delivering data-backed strategies that meet enrollment goals
- This is a hands-on leadership role for a marketing expert who thrives at the intersection of strategy, analytics, and execution
- Lead the development of full-funnel digital marketing strategies designed to acquire qualified leads and drive enrollment for our university partner’s programs
- Manage, coach, and grow a team of Digital Marketing Specialists, ensuring excellence in execution and professional development
- Serve as the internal owner of paid media and lead generation best practices
- Oversee the planning, execution, and optimization of paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic platforms, and affiliate channels
- Guide audience targeting, budget allocation, bid strategies, creative testing, and landing page strategy in collaboration with the team
- Evaluate and implement new tools, channels, and vendors to improve campaign effectiveness
- Own KPIs across paid lead generation and cost efficiency throughout the enrollment funnel, including but not limited to, conversion rate, cost per prospect, cost per application and cost per acquisition
- Work closely with analytics and operations teams to ensure data accuracy, actionable insights, and consistent reporting across all client campaigns
- Conduct monthly performance reviews with team members and provide clear strategic recommendations to stakeholders
- Act as a senior marketing advisor in client meetings, providing strategic direction and media performance insights
- Collaborate cross-functionally with creative, web, SEO, CRO, and CRM teams to align campaign assets and downstream lead nurturing with media strategy
- Support new client onboarding and strategic planning, including media forecasts and channel mix recommendations
Our take
Noodle is a certified B Corp creating online and agile programs for US universities that elevate campus-wide teaching and technology. It is the country's fastest-growing online learning network.
Noodle develops and manages more than 80 graduate, degree completion, and certificate programs at 25 leading US universities. Its highly-rated online programs are collaborative, engaging, and supportive, fostering a vibrant community of students and faculty that frequently engage, discuss and share ideas.
The company has experienced several years of tremendous growth; it has signed more degree programs with elite schools than any of its competitors combined. Enrollments to date in Noodle-managed programs will produce $400M in lifetime revenue for its university partners.
Noodle is continuing to activate hyper-growth for its university partners by investing in acquisitions and innovation that help it to keep marketing and student support costs low. The company eventually plans to move beyond degree programs to compete in the lifelong learning market. Competitors in this space include Keypath, Academic Partnerships, Elsmere Education, 2U and Bisk
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- 401(k) with match, bonus, and equity opportunities
- Tools you need on us—MacBook is our computer of choice
- Medical, dental, and vision insurance; short- and long-term disability coverage; plus supplementals for all employees and dependents
- 12 weeks paid parental leave
- Pre-tax commuter benefits—although we are all 100% remote for now
- 15 days PTO, nine paid holidays, and Summer Fridays
- Monthly gym reimbursement and membership to premium medical services like One Medical and Eden Health
- Yearly education stipend for lifelong learning
Company HQ
Union Square, New York, NY
Leadership
John Katzman
(CEO & Founder)Before founding Noodle, John founded and ran another online learning platform 2U and was CEO and Chairman of The Princeton Review, which also aimed at helping students get into and pay for higher education. They have also served as a director for numerous education charities, including Carnegie Learning.
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