Head of Lifecycle Marketing, Booksy
Appointment booking software
Be an early applicant
Appointment booking software
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help keep businesses on pace with their passion.
Role
Who you are
- 12+ years of experience in lifecycle/CRM marketing, ideally within a SaaS, marketplace, or mobile-first business
- Proven success in apps + web marketing with expertise in deeplinking (Branch.io or similar) and cross-platform customer journeys
- Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable) and experience managing a CRM tech stack and Customer Data Platform (CDP)
- Expertise in segmentation, personalization, and data-driven lifecycle strategies
- Strong analytical skills with a track record of reporting incremental improvements in revenue and LTV from lifecycle efforts
- Strong cross-functional collaboration skills, with experience working closely with Product, Data, and Engineering senior leadership teams
- Experience driving acquisition, onboarding, retention, and reactivation strategies with measurable impact
- Familiarity with attribution models and optimization of the full funnel
- Excellent communication, leadership, and project management skills
- Must be available to work regular Eastern Standard Time (EST) business hours on an ongoing basis
- Fluent English language skills to ensure seamless communication with colleagues and stakeholders; proficiency in Spanish or Polish is a plus
What the job involves
- The Head of Lifecycle Marketing will own the end-to-end customer journey for both providers and customers on our platform
- This includes building and optimizing comprehensive lifecycle marketing strategies to increase customer lifetime value (CLV/LTV), leveraging customer data to drive segmentation (in conjunction with Performance and Product Marketing), and collaborating closely with our Martech, Data, and Product senior leadership teams to ensure seamless CRM stack integration
- This role requires someone with deep experience across both app and web ecosystems, including the use of deeplinking technologies (e.g. , Branch.io) to ensure frictionless user experiences across platforms
- You’ll partner directly with Product to align lifecycle initiatives with product development, while also demonstrating incremental revenue and LTV growth tied to lifecycle marketing efforts
- You will be responsible for building and scaling lifecycle programs that drive sustained engagement, long-term retention, and measurable business impact
- Own the customer journey for both sides of the marketplace, developing strategies for (customer and provider) acquisition, activation, engagement, retention, and reactivation
- Design and implement lifecycle programs that drive long-term retention and growth by guiding customers through key milestones and features on the platform
- Partner with Product to ensure lifecycle programs are integrated into product experiences and directly contribute to incremental revenue and LTV
- Align all lifecycle initiatives with company goals, ensuring activities are targeted, measurable, and tied to business objectives
- Partner with Martech, Data, and Product to define, implement, and manage the CRM tech stack and CDP, ensuring customer data is leveraged effectively across all lifecycle stages
- Align lifecycle campaigns with product launches, platform updates, and customer success efforts
- Lead the development of robust segmentation strategies using behaviors, cohort analysis, demographics, and lifecycle stages
- Drive personalization at scale across email, push, in-app messaging, and web to maximize engagement and conversions
- Define and optimize onboarding flows for both customers and providers, ensuring frictionless activation across app and web
- Drive engagement with key product features that deliver customer value
Our take
Appointment-based businesses are turning more and more to digital products to help them work better, and Booksy is one of them. This mobile app and appointment marketplace enables beauty and wellness businesses to automate scheduling, calendar management and payments, while providing consumers a way to find exactly the service they need.
Born out of Poland but now based in the US, Booksy's platform now boasts over 13M active users. By cutting out phone call tag and business-hour guesswork, it's saving time for everyone involed. And with strong investor backing its gearing up for its next chapter of growing its user base, expanding its marketplace, and enhancing its platform to meet the rising demand for smarter, smoother appointment management.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2021
$70m
SERIES C
Nov 2020
$43.5m
LATE VC
Total funding: $164.5m
Company benefits
- Medical, dental, and vision benefits
- Unlimited paid time off
- 401(k) retirement savings and match
- Paid parental leave
- Monthly beauty service stipend
- Fully remote work
- Monthly work-from-home reimbursement
- And more!
Company HQ
Near North, Chicago, IL
Leadership
Stefan Batory
(Co-Founder & CEO)Previously CEO at iTaxi.pl, Sensi Soft and eo Networks. Was the Director of Technology at The Mother Ship Poland.
Konrad Howard
(Co-Founder & CIO)Previously Supervisory Board Member at iTaxi.pl. Head of Product at Inter Cars SA and Managing Director at Sensi Soft Ltd.
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