Social Media Manager, Avara
Open source protocol for decentralised lending
Posted today
Open source protocol for decentralised lending
101-200 employees
Posted today
101-200 employees
Company mission
To reinvent our modern paradigms in the realm of finance, social media networking and beyond.
Role
Who you are
- You have 3-5 years of experience managing social media for a consumer app brand in fintech, and are an avid social consumer yourself
- You demonstrate strong copywriting instincts and know how to adapt posts for different channels and contexts
- You have experience planning and managing social media calendars, scheduling content, and coordinating approvals
- You’re comfortable working closely with a Content Creator, designers, and external partners to deliver high-quality, channel-ready assets
- You thrive on real-time engagement - managing DMs, comments, and community tags with a professional, authentic voice
- You have strong research skills and stay up to date on industry trends and competitor moves
- You are data-driven and comfortable using analytics tools to track performance, measure impact, and refine strategies
- You are organized, adaptable, and able to balance multiple channels and projects in a fast-paced environment
- Fluency in crypto culture is considered a plus - you know the trends, memes, narratives, and how to communicate them authentically
What the job involves
- We’re looking for a crypto forward Social Media Manager to join our growing marketing team within the Marketing & Growth department and report directly to the VP of Marketing
- In this role, you’ll own the strategy and daily execution of Avara’s social channels for multiple products - growing our reach, driving engagement, and amplifying major announcements and partnerships
- You’ll work closely with Growth, Product, Communications, and Design teams, and collaborate with a dedicated Content Creator (who will be hired alongside this role) to plan, refine, and deliver engaging social content that keeps Avara’s voice relevant, trusted, and ahead of the curve in the crypto space
- You’ll work with major platforms, including TikTok and Instagram
- Support the VP of Marketing in crafting and implementing comprehensive social media strategies and policies across multiple Avara products
- Design, manage, and optimize multi-channel social media campaigns, ensuring clear execution against strategic objectives and maintaining a well-organized content calendar
- Coordinate closely with the Content Creator to plan and deliver high-quality short-form posts, produce video content and threads that drive engagement, especially around launches, news, and key initiatives
- Collaborate with a designer to ensure all social media assets are on-brand, visually compelling, and strategically aligned with campaign goals and Avara’s overall identity
- Adapt copy and assets as needed to fit platform best practices, optimising posts for reach and engagement
- Plan and manage daily posting schedules, collaborating with internal teams and external partners to deliver timely, social-first content
- Stay responsive to emerging trends, memes, and cultural narratives - knowing when to jump in and how to do it in a way that feels authentic, native, and on-brand
- Build and maintain strong community relationships by actively managing direct messages, tags, and real-time audience engagement
- Analyse and report on campaign performance, reach, engagement metrics, and community sentiment to inform future social strategies
- Keep internal teams up to date on social media best practices to ensure everyone represents the Avara brand consistently and effectively
Salary benchmarks
Our take
Avara is a software technology company, known for its cutting-edge Web3 products built on blockchain technologies. Avara has crafted the highly resilient Aave Protocol, a decentralised, open-source, and non-custodial liquidity protocol.
One of Avara's distinctive features is its tokenisation of deposits, allowing users to earn interest in real time as their deposits are transformed into tokens. Depositors contribute liquidity to pools, and borrowers can access this liquidity with variable and stable interest rate options. The Avara Protocol's commitment to community governance is further exemplified through initiatives like the Avara Grants DAO, a community-led grants program financing ideas from the Aave Protocol's community.
Avara's influence extends beyond its flagship protocol, as the company has expanded its portfolio to include transformative projects. Notably, Avara has introduced GHO, an algorithmic stablecoin aimed at revolutionising the stablecoin market by ensuring the verifiability of reserves. Additionally, Avara has ventured into decentralised social networking with Lens, while strategic acquisitions of Sonar, a metaverse app, and the Family Crypto wallet underline its dedication to realising a people-powered internet that benefits all.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Glassdoor (4.2)
Company
Funding (last 2 of 3 rounds)
Dec 2024
$31m
EARLY VC
Oct 2020
$25m
EARLY VC
Total funding: $63.5m
Company benefits
- Work-life balance
- Equity
- Regular team events and off-sites
- Medical coverage and pension
- Generous paid parental leave
- Generous vacation and sick leave
- Work from anywhere
- Paid co-working space/desk
Company HQ
Notting Hill, London, UK
Leadership
Stani Kulechov
(CEO)Stani graduated from the University of Helsinki with a Master's in Law.
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