Social Creative Lead, Grow Therapy
$140-163k
+ Equity
More information about location
3 days a week in office
Tech-enabled mental health group
Job no longer available
Tech-enabled mental health group
1001+ employees
Job no longer available
$140-163k
+ Equity
More information about location
3 days a week in office
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- The ideal candidate is fluent in the language of the internet, obsessed with performance signals, energized by rapid experimentation, and grounded in brand-supporting storytelling
- You know how to methodically test creative hypotheses, translate data into creative direction, and continuously evolve what high-performing social content looks like
- 7+ years of experience creating social-first creative in a performance-driven environment, ideally within a growth team, creative studio, or agency
- Deep fluency in Meta, TikTok, and other performance channels, including an understanding of how creative influences delivery, CPM efficiency, and conversion
- A portfolio that demonstrates mastery of short-form video, static ads, editing, and native social storytelling
- A strong grasp of internet culture, meme language, creator trends, and the nuances that make content feel native to each platform
- Experience developing structured testing plans and frameworks that connect creative concepts to personas, hypotheses, and clear measurement criteria
- An analytical mindset with an addiction to real-time performance data and an ability to translate signals into creative iteration
- Hands-on production experience, including shooting, lighting, editing, sound, and post-production for feed-optimized content
- Strong collaboration skills and the ability to work closely with growth, analytics, brand, and product teams
- A proactive, pace-setting, solutions-oriented approach to creating high-volume content in a dynamic environment
- A passion for pushing boundaries while maintaining brand integrity and consistency across all touchpoints
What the job involves
- We are looking for a Social Creative Lead who lives at the intersection of culture, creativity, and performance
- In this role, you will lead the development of breakthrough social creative across algorithmic platforms like Meta, TikTok, and emerging channels
- You will combine a deep understanding of how content travels online with a disciplined, test-driven approach to creative development
- You will partner closely with growth, creative, brand planning, research, and data to create social-first content that delivers both cultural relevance and measurable performance
- You will also operate as a hands-on creator who can concept, shoot, edit, and produce both video and static ads optimized for feed, Stories, Reels, and other native formats
- Develop and lead a social-first creative strategy that aligns performance goals with brand voice and platform best practices
- Build structured creative testing frameworks with Brand Planning that validate hypotheses, explore new formats, and uncover what resonates with different audience personas
- Partner with growth and data teams to track performance signals, interpret data, and translate insights into rapid creative iteration
- Build and maintain an always-on pipeline of new creative ideas informed by cultural trends, creator behaviors, community conversations, and platform shifts
- Concept, script, direct, shoot, and edit native social video and static assets optimized for algorithmic distribution
- Understand how platform algorithms prioritize content and use that knowledge to shape creative direction and storytelling
- Collaborate with brand planning, CRO, and product marketing teams to ensure creative reflects the brand’s identity while maximizing conversion and engagement
- Manage a team of special designers, slasher creatives, and agency partners to ensure testing velocity and quality standards
- Develop guidelines, templates, and scalable systems that help the organization produce high-quality, high-volume social content
- Work closely with external creators, freelancers, or production partners when needed to expand creative capacity
- Monitor competitive landscapes and platform trends to identify new opportunities for breakthrough creative
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding which supports the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$88m
SERIES C
Sep 2022
$45m
SERIES B
Total funding: $148m
Company benefits
- Winter break: Unlimited PTO and a week off in December to recharge
- Wellness stipend: $300 to spend on things that helps you take care of yourself
- Mental health break: Take 2 hours every week to journal, exercise, or sleep in
- Learning stipend: $500 to spend on things that helps you grow in your career
- Meals on us: Lunch and dinner in office to fuel your body and your mind
- Remote office setup: $1000 stipend for remote employees to equip your home office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a product manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Was a Venture Fellow at Harvard Innovation Labs (Harvard University).
Salary benchmarks
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