Senior Data Analyst, Rothy's
$128-150k
+ Equity + Bonus
Recycled, washable shoes & bags
Open for applications
Recycled, washable shoes & bags
201-500 employees
Open for applications
$128-150k
+ Equity + Bonus
201-500 employees
Company mission
To provide consumers with stylish clothing staples, all with better comfort, design, and sustainability.
Role
Who you are
- 6 or more years of data analysis experience in the ecommerce space
- Training/education in Business Analytics, Information Systems, related field or equivalent experience
- Technical skills including: Proficiency in SQL, with the ability to write complex queries and optimize performance
- Extensive experience in building dashboards and reports using Looker (required)
- Strong Excel and Google sheet skills for data manipulation and analysis
- Experience with statistical modeling tools like Python
- Familiarity with Google Analytics and Amplitude for analyzing site performance
- Exceptional quantitative and analytical skills, with a passion for data-driven decision-making
- Self-starter with the ability to work independently and collaborate effectively across teams
- Strong problem-solving skills, with the ability to transition between detailed data and high-level insights
- Excellent communication skills, and are capable of crafting data stories that resonate with diverse audiences
What the job involves
- Rothy’s is looking for a Senior Data Analyst to support the Acquisition and Retention teams
- The Senior Data Analyst will work closely with these teams to analyze the customer product journey, cohort customer performance, and multi-channel paths
- For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance to uncovering insights on customer segmentation and personalization
- Ensure data quality and accuracy for performance metrics by developing and maintaining robust analytical processes across various reports and dashboards
- Build, enhance, and maintain dashboards in Looker to meet analytical needs across the company, ensuring all teams have access to relevant, actionable insights
- Conduct detailed analyses of marketing, financial, and performance metrics to support accurate reporting and drive key business decisions
- Translate analytical findings into clear, cohesive presentations for leadership teams and other stakeholders to support data-driven decision-making
- Develop innovative analytical approaches to evaluate and improve strategy performance, proposing new methodologies as needed
- Collaborate with User Acquisition and Retention teams to monitor and report on channel performance, ensuring alignment with company goals and strategies
- Provide actionable insights into customer Lifetime Value (LTV) by analyzing purchase behavior, email, and social interactions, helping shape future marketing and retention strategies
- Participate in monthly business performance reviews by delivering insights on LTV, retention metrics, and campaign performance, offering key recommendations
- Utilize advanced analytics techniques, including mixed media modeling, customer path analysis, and channel testing, to support marketing spend optimization and creative strategy enhancements
- Advocate for data-driven decision-making by empowering teams to utilize Looker dashboards effectively, providing training and support as needed
Our take
Sustainability is a feature that is highly sought after in today's fashion landscape, but premium clothing often fails to meet these interests. Beyond this, the few available sustainable alternatives are usually difficult to wash, maintain and recycle - which is what Rothy hopes to change.
Rothy's designs accessories that simultaneously aim to be fashionable, durable, and eco-friendly. Its main focus is shoes, though it also sells bags and purses in a range of styles. Whilst companies have been using sustainable materials in fashion for many years, Rothy stands out for catering to an environment-conscious audience that does not want to compromise comfort and quality for their ethical decisions.
With sustainability concerns on the rise among consumers, Rothy's target market is growing year on year. This, combined with the comfort-first image it has accrued, should present plenty of opportunity for growth in the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2021
$200m
LATE VC
Dec 2018
$35m
EARLY VC
Total funding: $242m
Company benefits
- Generous paid time off
- 401k matching
- Comprehensive health plans for you and your family
- Supplemental mental health benefits
- Healthy snacks
- Monthly wellness reimbursement
- Quarterly product allowance!
Company values
- We Do Better
- We deliver quality
- We tackle complexity
- We tread thoughtfully
- We share the mic
- We spread joy
Company HQ
Jackson Square, San Francisco, CA
Articles
Leadership
Stephen Hawthornthwaite
(Chairman & CEO)They started their career at Barclays Capital before working at Robertson Stephens and GCA Savvian in Mergers and Acquisitions. They spent a year as VP of Corporate Development at Infospace before co-founding Rothy's in March 2012.
Roth Martin
(President & Chief Creative Officer)Having studied at Boston University, they spent 5 years as a Trader at Glencore before serving as Director of Operations at Auilix Biopharma. They co-founded Hedge Gallery in 2003, before co-founding Rothy's with Stephen.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Rothy's