Marketing Operations Specialist, Virtuagym
More information about location
All-in-one fitness software
Be an early applicant
All-in-one fitness software
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
To become the number one digital fitness company by offering an open, modular and highly scalable and developer-friendly platform.
Role
Who you are
- 2–4 years of experience in marketing automation, marketing operations, or CRM management
- Hands-on experience with at least one major marketing automation platform (HubSpot, Marketo, Pardot, or similar)
- Familiarity with CRM systems — ideally Salesforce
- Experience with Google Tag Manager, A/B testing (ex. VWO or Google Optimize), Analytics (ex. Google Analytics, Hotjar), User testing (Usabilityhub, surveys), form building
- Analytical mindset — confident in creating dashboards, interpreting funnel metrics, and turning insights into action
- Knowledge of email marketing best practices (segmentation, deliverability, A/B testing)
- Curiosity to adopt and experiment with AI-powered tools to improve processes and efficiency
- Strong project management and organizational skills, with ability to balance multiple priorities
- Excellent written and verbal English communication skills
- Important note: please do apply if you meet 70%+ of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!
What the job involves
- As Virtuagym keeps on growing, we are looking for a Marketing Automation Specialist to join our Marketing team. In this role, you’ll manage and optimize our marketing automation processes across platforms, with a focus on HubSpot (Marketing CRM) and alignment with Salesforce (Sales CRM)
- Your goal will be to streamline workflows, improve reporting, and help our teams make data-driven decisions
- You’ll be the point person for marketing automation and CRM operations, ensuring smooth marketing automations, lead generation, nurturing and much more
- Marketing automation & AI: Manage and optimize workflows, campaigns, and lead nurturing across platforms, incorporating AI-driven automations and agents where possible.
- Email campaigns: Build, test, and deploy email campaigns and nurture journeys, with a focus on segmentation, A/B testing, and performance improvements
- Analytics & reporting: Create dashboards and reports to track campaign ROI, funnel metrics, and lead progression. Leverage AI-powered analytics to uncover patterns and opportunities
- Funnel optimization: Monitor conversion rates, identify bottlenecks, and recommend improvements in collaboration with demand generation and sales teams
- Cross-platform alignment: Ensure smooth data flow and reporting consistency between HubSpot and Salesforce, supporting both Marketing and Sales
- Process improvements: Simplify workflows, reduce manual tasks, and maintain clean, reliable data across the stack, while experimenting with AI and automation agents to scale processes more efficiently. We are looking for a full-time employee
Application process
- We will get back to your application within 10 working days
Our take
Gyms and personal trainers can benefit hugely from digital technology, but adopting and maximizing the value of this technology can be highly complex. Virtuagym solves this problem by providing fitness businesses with an all-in-one digital solution.
Virtuagym's software allows gyms and trainers to manage memberships and billing, and its customer-facing apps offer solutions to track clients' progress and nutrition guidance. This two-pronged approach has proven a real draw for the company, which now supports many thousands of health clubs and trainers worldwide.
With the gym management software market projected to reach a value of more that $550 million by 2032, Virtuagym is in a great position to continue scaling. It has already grown impressively, and continues to make upgrades to its platform such as adding video workout features.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$3.5m
EARLY VC
May 2018
$7m
SERIES B
Total funding: $13.9m
Company benefits
- Monthly contribution to your gym membership
- Friends & family gym discount
- Free weekly crossfit classes
- Pension contribution
- 24/7 on-demand coaching with psychologists through the platform OpenUp
- Knowledge exchange sessions
- Awesome company parties & Friday drinks
- Workgear: laptop, screen, etc.
- Working from home allowance
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Paul Braam
(CEO)Previously worked as Project Manager at Everest, and was CEO of DIGIFiT.
Hugo Braam
(Founder)Previously Owner at DIGIFIT and IP Lawyer at Bird & Bird.
Salary benchmarks
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