B2B Lead Generation Associate, Accredible
Pre-IPO equity shares available.
Digital credential provider
Job no longer available
Digital credential provider
101-200 employees
Job no longer available
Pre-IPO equity shares available.
101-200 employees
Company mission
To provide credentials for everyone.
Role
Who you are
- Familiarity with data enrichment tools
- Ability to maintain a healthy data pool with low duplication and bad data rates
- Proficient in deduplication and data cleaning of sponsored event contact lists
- Familiarity with lead routing tools is preferred
- Knowledge of Salesforce's lead object architecture preferred
- Ability to align with business objectives and campaign needs
- Attention to detail. You do not let important details slip through the cracks
- Engaging in cross-functional collaboration for projects related to lead quality and distribution
- Ability to research and incorporate learnings quickly
- Creating key performance indicators (KPIs) and reporting frameworks to monitor performance and recommend improvements on lists and sequences
- Assuming responsibility for ensuring data quality in the production platform
- Thoroughly documenting all processes and systems, establishing repeatable procedures that can be scaled and deployed
What the job involves
- As part of the larger marketing team, you will report to our Director, Marketing Operations
- You will primarily be responsible for building high-quality, verified and enriched B2B lists with contacts that match our needs and ICP, distributed in ways that optimize close rates
- Build out our lead data acquisition and enrichment funnel, to supply our team with high quality prospects
- Using our ICPs, target lead sources that best match our ICPs
- Create and manage target lists for core market segments including Product training, Higher Educational and Associations
- Develop a low-effort method to capture and enrich the data acquired from different sources
- Iteratively review feedback from lead qualification rates to continually build higher quality lead lists
- Creatively generate new ideas for focused lead lists which are likely to lead to a high qualification rate
- Recognize that quality is more important than quantity when it comes to lead generation
- Create a lead scoring model:
- Partner with multiple teams to develop a model that grades leads based on historical performance data, ICP, and other data-backed assertions
- Collaborate with the business systems team to implement and track lead scores within Salesforce
- Build out lead distribution engine:
- Design lead distribution automation that will allow us to give the right leads to the right salespeople at the right time
- Work with the team to refine our distribution criteria and automation options
- Measure the success of lead distribution, and iterate the automation strategy accordingly
Our take
As an independent digital credential service, Accredible provides flexibility and adaptability for its clients. Issuing over 50 million credentials, including badges and certificates since its inception in 2013.
Ranked first on G2 for Enterprise Digital Credential Management Software, Accredible boasts over 1,800 clients, including tech companies like Google, Slack, and Stripe along with a range of Universities, including Harvard, Oxford, and Purdue.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Company benefits
- Generous paid time off
- Flexible, remote working
- Shared equity
- Top of the line equipment
- Health and welfare benefits
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Danny King
(Co-Founder & CEO)Danny established Entrepreneurs Durham, a student-led business and enterprise society, at Durham University.
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