Senior Product Marketing Manager, WEKA
Competitive & Market Intelligence
Salary not provided
Senior and Expert level
Remote from US
Travel up to 25%
AI-native data platform
Be an early applicant
AI-native data platform
501-1000 employees
B2BArtificial IntelligenceData storageEnterpriseDeep TechAnalyticsMachine LearningSaaSData AnalysisCloud Computing
Be an early applicant
Salary not provided
Senior and Expert level
Remote from US
Travel up to 25%
501-1000 employees
B2BArtificial IntelligenceData storageEnterpriseDeep TechAnalyticsMachine LearningSaaSData AnalysisCloud Computing
Company mission
To power the possibilities of the future by eradicating the compromises of the past.
Role
Who you are
- You're a senior builder
- You've created or materially scaled a competitive or market intelligence capability before, and you understand everything required to make it work: sources, tools, processes, field feedback loops, operating cadence, executive communication, enablement, and measurement
- You're comfortable starting with a blank page, deciding what matters, and building a system people actually trust and use
- You're intellectually curious, analytical, and technical enough to go well beyond competitor websites and marketing claims
- You can dig into products, architectures, benchmarks, customer experiences, business models, and go-to-market strategies, separate signal from noise, and develop a defensible point of view about where competitors are strong, where they're vulnerable, and where the market is headed
- You also know intelligence only matters if it changes decisions and outcomes
- You can turn deep research into a concise executive recommendation, a sharp competitive position, or a field tool a seller can use in a live deal
- You stay close to Sales, Product, customers, and the market, and measure success by better decisions and stronger competitive performance, not the volume of research produced
- 6+ years of experience in competitive intelligence, market intelligence, product marketing, product strategy, management consulting, industry research, or a closely related role in enterprise technology
- Demonstrated experience personally building or materially scaling a competitive or market intelligence program, including the systems, tools, processes, operating cadence, and feedback loops required to make it sustainable. We are looking for someone who has built the muscle, not simply participated in an established program
- Strong experience conducting competitive research and analysis and translating complex findings into clear positioning, recommendations, enablement, and executive-level insights
- Strong technical aptitude and the ability to independently understand enterprise infrastructure architectures, product capabilities, performance claims, integrations, and technical differentiation
- Working knowledge of AI/ML infrastructure, accelerated computing, cloud computing, data platforms, storage and memory technologies, or adjacent enterprise infrastructure technologies
- Experience building field intelligence and win/loss programs, working directly with Sales, Solutions Engineering, customers, and GTM Operations to understand real-world competitive dynamics
- Strong primary and secondary research skills with the ability to synthesize product research, customer and field feedback, analyst research, market data, public information, and other signals into a clear point of view
- Exceptional written, visual, and verbal communication skills, with the ability to move from deep analysis to concise battlecards, executive briefings, presentations, and strategic recommendations
- Experience using AI, automation, and competitive or market intelligence tools to improve the speed, scale, and quality of intelligence programs
- Proven ability to influence Product, Sales, Marketing, and executive stakeholders without direct authority and turn intelligence into action
- Strong business judgment and an outcome-oriented mindset, with the ability to prioritize the competitors, market questions, and intelligence work most likely to influence customers, strategy, pipeline, and revenue
- Comfortable operating as a senior individual contributor in a fast-paced, high-growth environment with significant autonomy and evolving priorities
- Bachelor's degree in a relevant technical or business field, or equivalent practical experience
- Located in North America with the ability to travel up to 25%
- Concerned you don’t meet every qualification? Don’t let it stop you from applying!
What the job involves
- We are seeking a Senior Competitive & Market Intelligence Manager to build and lead the intelligence capability that helps us understand where the market is going, how competitors are evolving, where WEKA has the right to win, and what we need to do about it
- This is a technical, hands-on builder role
- You will design and scale the systems, tools, operating rhythms, and feedback loops that turn fragmented competitive, customer, field, and market signals into a trusted intelligence engine for the company
- You'll go deep on competitors and market dynamics, develop clear points of view, and translate what you learn into positioning, competitive deal strategies, field tools, technical briefs, training decks, product insights, and recommendations that help WEKA stay ahead in a fast-moving AI infrastructure market
- Reporting to the VP of Product Marketing, you'll work closely with Product, Sales, Solutions Engineering, Marketing, Alliances, GTM Operations, and executive leadership
- You'll serve as a trusted source of intelligence across the company, helping teams understand not simply what is changing, but what it means for WEKA and what we should do next
- Build the Intelligence Engine: Design and scale WEKA's competitive and market intelligence program, including sources, tooling, workflows, taxonomy, operating cadence, governance, distribution, and feedback loops. Create a trusted system of record that stays current as the market evolves
- Own Competitive Intelligence: Develop deep intelligence on priority competitors across products, architecture, performance, positioning, customers, partnerships, business models, and go-to-market strategy. Identify strengths, vulnerabilities, strategic moves, and likely next steps
- Monitor Competitive Pricing & Packaging: Track competitor pricing, packaging, licensing, consumption models, and commercial changes, and surface meaningful shifts to Product and other stakeholders to inform pricing and packaging decisions
- Drive Market Intelligence: Track the forces reshaping AI infrastructure, including technology shifts, market structure, customer requirements, emerging categories and competitors, cloud and neocloud dynamics, ecosystem moves, business models, and buying patterns. Translate those signals into implications and opportunities for WEKA
- Turn Intelligence Into Strategy: Synthesize competitive, market, customer, and field signals into clear points of view and actionable recommendations that inform company positioning, product strategy, go-to-market priorities, category strategy, and where WEKA should invest, defend, or differentiate
- Create Competitive Positioning & Tools: Develop and continuously improve competitive positioning, battlecards, playbooks, objection handling, comparison frameworks, executive briefs, and other tools that help Sales, Solutions Engineering, partners, and Marketing differentiate WEKA and win
- Build the Field Intelligence Loop: Establish scalable ways to capture what sellers, SEs, partners, prospects, and customers are seeing in the market. Partner with Sales and GTM Operations to turn competitive deal data, field feedback, and win/loss insights into intelligence that improves positioning, enablement, and strategy
- Support Competitive Deals: Engage directly with Sales and Solutions Engineering on strategic competitive opportunities, helping teams understand the competitor, sharpen the strategy, respond to claims, and apply what is learned back into the broader intelligence program
- Deliver Executive Intelligence: Establish a consistent cadence of concise, decision-oriented competitive and market briefings for Product, GTM, and executive leadership, surfacing meaningful changes, emerging threats and opportunities, and recommended actions
- Apply AI & Automation: Use AI, automation, and modern intelligence tools to continuously monitor market signals, accelerate research and synthesis, and deliver intelligence in the workflows where teams need it. Apply strong judgment to ensure automation increases signal rather than noise
- Influence Product & Marketing: Partner closely with Product and Product Marketing to bring competitive and market insights into roadmap discussions, positioning and messaging, launches, category strategy, campaigns, and thought leadership
- Leverage Analyst & Industry Insights: Work with Analyst Relations and other external intelligence sources to incorporate analyst research, industry perspectives, market data, and third-party validation into WEKA's view of the market and competitive landscape
- Measure Impact: Establish practical measures of success including intelligence adoption, field engagement, competitive win/loss trends, effectiveness of competitive plays, and demonstrated influence on product, positioning, and GTM decisions
Our take
For data-driven organizations, WEKA supplies a platform for storing, processing and managing data across the cloud and on-prem. As an AI-native platform, it supports the transformation of data silos into pipelines capable of fuelling next-gen workloads like AI and HPC.
With traditional infrastructure often hindering data-led processes rather than helping them, WEKA is somewhat of a breath of fresh air for its customers. The company's comprehensive approach, alongside support for both Windows and Linux, enables it to serve many types of organization including those that are just taking off.
WEKA does have a few notable competitors, such as VAST Data, but has stood out thus far by delivering the fastest file system on the market. It has also raised considerable funding, which supports expanded product offerings, and has made notable partnerships such as with NVIDIA.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
22% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$140m
SERIES E
Nov 2022
$135m
SERIES D
Total funding: $465.1m
Company benefits
- Care package received upon hire: backpack, multiple shirts etc.
- 401(k)
- Stock options available
- Cellular phone plan coverage
- On and off-location meal perks
- Dental, vision, life & disability insurance
- Work-related travel reimbursement
- Flexible spending account
- Parental leave
- Professional development assistance
- A tech stack with Laptop or PC of choice, up to 2 monitors, office phone, headset
- Work from home opportunities
- Health insurance
- Career development
- At least one offsite event per quarter with spontaneous office gatherings regularly
Company HQ
Pruneyard / Dry Creek, Campbell, CA
Leadership
Liran Zvibel
(Co-Founder & CEO)Studied Mathematics and Computer Science at Tel Aviv University. Previously Software Engineer at InSightec for 1 year and Co-Founder & VP R&D at Fusic for 3 years.
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