Growth Lead, Sona
Offers share options
2-3 days a week in office
AI-powered people operating system for frontline teams
Be an early applicant
AI-powered people operating system for frontline teams
101-200 employees
Be an early applicant
Offers share options
2-3 days a week in office
101-200 employees
Company mission
To solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.
Role
Who you are
- You bring startup experience, and are comfortable with the pace, ambiguity and ownership that comes with it
- Background in BizOps, startup GTM, strategy consulting or similar roles, giving you a strong analytical and structured thinking foundation
- You’re data-driven and can turn numbers into insight and insight into action
- You’re creative and commercially minded; comfortable shaping brand and messaging as well as driving pipeline
- Strong communicator and natural collaborator across teams, with the ability to effectively engage senior stakeholders, report directly into the C-suite, and put yourself in our audiences shoes
- You’re tech-savvy and comfortable evaluating and implementing modern marketing tools and automation platforms
What the job involves
- We’re hiring a Growth Lead to take ownership of our marketing strategy and help scale Sona through its next phase of growth
- Reporting directly to the CEO, this is a hands-on leadership role where you’ll balance data-driven strategy with execution across multiple work-streams and leading a small but growing team with deep sector expertise
- You’ll build the frameworks for understanding and segmenting our addressable market, design programs that accelerate pipeline, and own the metrics that demonstrate marketing’s ROI
- You’ll also collaborate closely with Product, Sales, and Customer teams to ensure our marketing efforts are tightly aligned with what we build and how we sell
- Own the marketing strategy, spend, and pipeline
- Define and execute our TAM strategy, setting strategic priorities across groups of top prospects
- Lead and develop the marketing team, setting clear goals and ensuring aligned delivery across content, brand, and events
- Build strong bridges with BDR and sales teams, enabling measurable marketing-to-sales conversion
- Implement high-impact growth hacking initiatives including AI tools, automation, and C-level outbound
Salary benchmarks
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Sona strikes a good balance between giving me the trust and autonomy to do my best work, while being on hand to support and unblock me where..."
Funding (last 2 of 3 rounds)
May 2024
$27.5m
SERIES A
Mar 2022
$7m
SEED
Total funding: $36.7m
Company benefits
- Share options
- Remote first and flexible working
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Co-working space stipend (if you don't live in London)
- Quarterly all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-Founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-Founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
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