Marketing Analytics, ONE

$135-150k

Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience.

Senior level

Remote from US

All-in-one financial platform

Job no longer available

All-in-one financial platform

1001+ employees

FintechB2CBankingSustainabilityPersonal financeSharing EconomySocial Impact

Job no longer available

$135-150k

Senior level

Remote from US

1001+ employees

FintechB2CBankingSustainabilityPersonal financeSharing EconomySocial Impact

Company mission

To help people live healthier financial lives.

Job

Company

Role

Who you are

5+ years in marketing analytics roles
Manipulate large data sets with high complexity; fluency in SQL, Excel/Google Sheets, BI reporting tools such as Tableau, Looker
Curiosity and potential to dive into statistical analysis for predictive modeling and forecasting
Experience building intuitive and actionable dashboards and data visualizations that drive business decisions
SQL proficiency with the ability to write queries to extract data from our data warehouse
Ability to pull out insights and identify patterns from open-ended marketing challenges and data sets
Skilled presenting insights to both technical and non-technical audiences
Experience with fintechs and early stage business
Strong experience with test and learn agendas, and designing testing for media channels, email campaigning, creative messaging, and product experiences

What the job involves

A key partner of the Growth and Product Marketing teams, the marketing analytics head will create and maintain full funnel dashboards to identify key insights, report channel performance, provide test results, and monitor and optimize campaign effectiveness
Providing objective assessments of marketing efforts to inform strategy, understand performance, optimize investments, and maximize conversion and minimize CACs
Enhancing marketing decision-making by measuring, analyzing, synthesizing, and interpreting data, including digital media effectiveness, website traffic/behavior, marketing funnel conversion, and path to decreasing CAC
Regularly reporting on marketing campaign performance, channel performance, A/B test results, and key metrics, flagging potential issues and identifying new trends and opportunities
Working with marketing team, analytics team, engineering, business operations, and agency partners to centralize marketing data across platforms and data sources
Working with stakeholders to determine key performance indicators and conversion funnel goals
Working closely with product, growth, and lifecycle marketing to provide a data-driven understanding of the impact of marketing activities on customer conversion, acquisition, cross-selling, engagement, and contributors to lowering cac, and provide recommendations for improvement
Building and maintaining marketing conversion dashboards and reporting procedures covering marketing channel/campaign/test performance and return on investments

Our take

Traditional banking hasn't worked for millions of Americans who are underserved or priced out of the system. High fees, minimum balance requirements, and tough credit checks create barriers that keep everyday people from building financial stability. Meanwhile, fintech startups are proving there's a huge demand for simpler, more accessible financial services. But most of these apps still focus on just one or two features, forcing users to juggle multiple platforms to manage their money.

OnePay is Walmart's all-in-one financia platform bringing everything together in a single app. Launched in 2021 through a partnership with Ribbit Capital, OnePay expanded after Walmart acqwuired fintechs Even and ONE in 2022. The platform now includes buy-now-pay-later and, through a new DriveWealth partnership, stock and ETF investing. On top of this, OnePay also serves employers with a B2B financial wellness suite to improve employee stability and engagement.

OnePay is already helping millions of consumers and has earned a 4.8-star app rating. And recently it announced crypto trading for Bitcoin and Ether, further expanding its offerings. With this momentum, the platform is really positioning itself as a true one-stop financial hub.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

68% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (3.1)

Company

Funding (last 2 of 3 rounds)

Aug 2021

$40m

SERIES B

Mar 2020

$17m

SERIES A

Total funding: $66m

Company benefits

Competitive health benefits: Medical, dental, and vision plans, pluss wellness perks.
Flexible time off: Rest, recharge, repeat.
Paid employee leave: Sick, personal, caregiver, bereavement, ans parental.
401k plan: With employer match.
Monthly work-from-home stipend: To cover those home office expenses.
Remote-first culture: Work anywhere in the US.

Company HQ

Civic Center, New York, NY

Leadership

Omer Ismail

(CEO)

Prior to becoming OnePay's CEO in 2021, Omer spent 17 years at Goldman Sachs as a Partner.

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