Digital Marketing Director, Octus
$140-150k
This position is eligible for an additional annual discretionary bonus
The essential credit platform
Job no longer available
The essential credit platform
501-1000 employees
Job no longer available
$140-150k
This position is eligible for an additional annual discretionary bonus
501-1000 employees
Company mission
To make subscribers the smartest people in the room on all things credit.
Role
Who you are
- 7-10 years of experience in digital marketing at a B2B company with the result of generating marketing qualified leads and increasing brand awareness
- Expertise in website strategy, user experience design, customer journey mapping, and leveraging AIO for traffic acquisition and optimization
- Strong experience with cross-channel digital marketing (web, SEO, email, social, and content, paid media)
- Data-driven mindset with a track record of using analytics and insights to optimize strategies and campaigns
- Proficiency with key tools such as Google Analytics, marketing automation platforms (e.g., Pardot/Marketo), and ad management platforms (Google, LinkedIn)
- Experience collaborating with revenue operations teams to drive growth
- Excellent communication and leadership skills, with the ability to influence at all levels
- Must be legally authorized to work in the country where the position is located
What the job involves
- The Director of Digital Marketing will oversee digital strategy planning and execution, ensuring alignment with business goals, customer engagement, and revenue growth
- This leader will provide expertise on digital marketing channels, offer strategic views on where and how to play, and collaborate closely with the growth team responsible for revenue operations and campaigns
- A deep understanding of website strategy, MarTech tools and their application in driving results is essential
- The role will also involve leading efforts to optimize and innovate website experiences, leveraging search engine optimization (SEO), artificial intelligence optimization (AIO) and paid campaigns to enhance traffic
- Additionally, this individual will oversee the end-to-end customer experience and journey mapping to ensure seamless, impactful interactions across touchpoints
- Own the strategic vision for the company website, ensuring it supports business goals, delivers exceptional user experience, and drives conversions
- Drive website innovation and optimization, ensuring it remains a competitive differentiator through best practices
- Utilize SEO and AIO tools to enhance traffic acquisition and engagement strategies, ensuring data-driven enhancements to user interactions
- Drive cross-channel optimization, ensuring seamless integration between paid, organic, and website to drive lead conversion and engagement
- Serve as a subject matter expert on digital marketing channels, providing strategic recommendations on optimal channel usage and campaign execution
- Ensure effective planning, execution, and performance of multi-channel digital campaigns, including web, SEO and paid
- Provide strategic guidance to the product marketing team on what content works and where there are opportunities to expand
- Partner with the data team to build dashboards and reporting mechanisms that inform optimization and demonstrate marketing’s impact on business performance
- Track KPIs to evaluate the impact of digital marketing activities
- Manage budgets to ensure efficient spending and maximum ROI across all campaigns
Our take
Octus, formerly Reorg, is a global provider of credit intelligence, data and analysis of issues affecting the distressed debt, event-driven and leveraged finance markets. The company sets itself apart by taking an approach that combines reporting with financial and legal analysis, providing a holistic view and delivering that view in real-time.
Octus has fundamentally changed the way in which financial and legal professionals access complex business information. Its service reaches over 40,000 people across a variety of institutions and its subscription-based service is giving organisations the ability to replace the work of junior attorneys.
Octus garnered considerable interest from several private equity and strategic rivals due to its expensive subscription-based services that have proven to result in stable growth for clients. Octus's services are particularly valuable and its 2022 buyout by British global investment firm Permira has opened the doors to vast opportunities for Octus's further growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Medical, dental, vision and 401(k) benefits
- A flexible, hybrid working policy with home office reimbursements
- Reimbursements for career development and continuing education
- Generous paid time off – including vacations, sick leave and parental leave
- Employee referral bonuses
- Gym subsidies and other fun fitness benefits
- Kudos program to recognize and reward colleagues
- Manager training programs
Company HQ
Midtown South, New York, NY
Leadership
Kent Collier
(Founder & CEO)Experienced Analyst having previously worked at Catalyst Investment Management and Millennium Partners, also worked as the Vice President at Assurant Asset Management.
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