Marketing Assistant Planning Manager, Lloyds
£40.8-45.4k
2+ days a week in office
Retail and commercial bank
Job no longer available
Retail and commercial bank
1001+ employees
Job no longer available
£40.8-45.4k
2+ days a week in office
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Brand and or product marketing experience for leading consumer brands - experience in planning and leading high value budgets for efficient media and production plans
- A strong technical understanding of a broad range of marketing channels and the media landscape
- Stakeholder management experience influencing and working with senior leaders in organisations
- Excellent communication (written and verbal) and confident presentation skills
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result
- A strong focus on detail and ensuring consistency
- The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven
- A focus on personal development and learning
- We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply
What the job involves
- WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy
- The role supports the planning and delivery of high‑quality ATL and full‑funnel campaigns that drive awareness and commercial impact. Working with product marketing, growth teams and agencies, it leads briefs, aligns resources and ensures campaigns are well‑timed
- It uses data, media expertise and target analysis to optimise effectiveness, while being responsible for agency briefing, budgets and on‑time delivery through strong collaboration
- The role also supports Campaigns & Social Accelerator activity, including brief management, resource and budget oversight, and agency collaboration. It helps deliver brand and commercial success alongside full‑funnel teams and provides additional capacity within the team
- Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution
- Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy
- Prioritising new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery
- Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics
- Be able to analyse core marketing benchmarks and understand content marketing engagement data to integrate findings into future campaign planning
- Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done
- Work together with Growth Marketing Accelerator team to optimally plan “full funnel” coordinated campaign plans to deliver commercial success
- Ensure high-quality agency briefs are delivered to our agency partners
- Successful and compliant delivery of campaigns to budget and time
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation
- Management of team budgets
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy, but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
On top of this, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on "FinTech Action Labs" to bring its industry expertise to early-stage FinTechs. The company continues to enhance its online and mobile services (it is the UK's biggest mobile bank), as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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