Marketing Analyst, Carwow
Offers Share options
2+ days a week in office
Leveraging technology, media and innovation to reimagine car-changing.
Open for applications
Leveraging technology, media and innovation to reimagine car-changing.
501-1000 employees
Open for applications
Offers Share options
2+ days a week in office
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- You have an enterprising spirit, a keen eye for commercial purposes, and an eager thirst for self-development - trying out new techniques and approaches when the answer isn’t obvious
- Passionate about Marketing and the effect that analysis and data products can have on the growth and return on Marketing investments
- Proven technical skills in SQL (other programming languages such as Python are a bonus but not essential)
- Deep interest and aptitude in data, metrics analysis, trends and applied knowledge of measurement and statistics
- Experience in visualisation and dashboarding
- Knowledge of Marketing channels, and experience in measuring the impact of Marketing investment through at least one methodology (Attribution, Incrementality, Causal Impact, Marketing Mix Modelling)
- Deeper knowledge/experience in any of the following channels is appreciated: Organic Marketing; CRM Marketing; Brand Marketing
- You are comfortable working with complex datasets to explore and extra insights that can explain business and marketing performance
- You are comfortable transforming abstract questions into quantifiable metrics and actionable insights that drive our understanding
- Strong communicator and presenter
What the job involves
- You’ll be an integral part of the Marketing Team, supporting the growth of our channels through actionable insights and data activation
- You will use your analytical and measurement skills to inform growth opportunities, ultimately helping the business achieve its ambitious growth targets
- Analysing our customer’s user behaviour and our marketing channel performance to generate actionable insights that can drive improvements in marketing growth or efficiency
- Working very closely with the Marketing team to influence/challenge decisions through data-informed recommendations when analysing marketing channel performance and identifying new opportunities
- Delivering investigative analysis on performance changes, with commercially minded learnings
- Measuring the impact of new Marketing initiatives through incrementality testing or quasi-experimentation methods where needed
- Empowering and educating your Marketing colleagues on our dashboards to drive further self-serve adoption
- Supporting the wider Analytics and Data science community here at Carwow, with knowledge shares and peer learning
Application process
- Step 1: Experience, Culture and Values
- Step 2: SQL assessment (offline)
- Step 3: Technical Interview
- Step 4: Case Study Interview
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
36% female employees
52% employee growth in 12 months
Company
Employee endorsements
Career progression
"A significant proportion of carwow's mid-managerial leaders have been internally promoted, and there are countless examples of people going from an..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $225.2m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Be clear
- Be collaborative
- Be curious
- Be effective
- Be humble
- Be positive
- Be proactive
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
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