B2B Marketing Manager, Ridepanda
Online marketplace for electric bikes, scooters, and mopeds
Job no longer available
Online marketplace for electric bikes, scooters, and mopeds
21-100 employees
Job no longer available
21-100 employees
Company mission
To make city life more efficient, happy, and connected, all while being environmentally friendly.
Role
Who you are
- You’ll need a B2B marketing background, with a particular expertise in developing and executing lead generation campaigns
- You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best returns
- 5+ years of B2B/SaaS marketing experience with a track record of developing and executing successful lead generation strategies
- Strong understanding of marketing strategy, content marketing, lead generation,, and SEO best practices
- Startup experience and ability to thrive in a fast-paced, dynamic environment
- Excellent communication skills and ability to collaborate cross-functionally
- Mobility industry experience a plus, but not required
What the job involves
- We're seeking a B2B Marketing Manager to join our growing Marketing team focusing on planning and execution of lead generation programs to fill our sales pipeline
- Reporting to the Head of Marketing, this is a foundational marketing role with extraordinary room for growth
- Support, ideate, and execute lead generation programs across multiple channels, including paid advertising, SEO, and email marketing
- Manage lead-gen agencies for success. Measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Analyze market conditions and competitors’ marketing tactics to identify new opportunities
- Develop and manage a content strategy that engages target audiences across channels
- Identify and develop partnerships with key B2B organizations to increase brand awareness and drive traffic to our website
- Develop, plan and execute a successful conference strategy
- Develop and manage ongoing communications to support sales efforts and increase performance in the sales funnel
Our take
Two-wheel electronic vehicles have gone through an explosion recently, with hundreds of different varieties in each category available in the marketplace. While the benefits of electronic light vehicles are obvious - convenience, low running costs, environmentally friendly - it can be difficult for anyone to find the right one for them. Ridepanda, a company of self-described e-ride evangelists, aims to be a one-stop shop to help anyone find and purchase their ideal ride.
As the first online marketplace for micro-mobility, Ridepanda competes mostly against general marketplaces like Amazon and Facebook Marketplace, and against manufacturers' own e-commerce offerings. However, with founders from Lime, Bird and Scoot, the company is experienced in the market and able to curate a wider range of vehicles and effectively target customers. Additionally, it offers a range of support services such as assembly instructions, maintenance tips, repair assistance, and insurance, which are typically offered on a case-by-case basis if at all by competitors.
Ridepanda is focused on the US market for now, particularly in large urban centres, though it has eventual goals to expand. It is also planning a subscription service in the future, tapping into additional markets as demand for electric vehicles continues to grow.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Nov 2023
$3.8m
SEED
Jul 2021
$3.8m
EARLY VC
Total funding: $7.5m
Company benefits
- Vision and dental
- Cash bonuses
- Electric vehicles discounts
- Work from home opportunities
- Health insurance
Company values
- Cross-functional collaboration
- Wonderful user experiences
- Sustainability
- Physical safety on the streets
- Emotional safety in the workplace
Company HQ
Polk Gulch, San Francisco, CA
Articles
Leadership
Chinmay Malaviya
(CEO & Co-Founder)Having studied at the Haas School of Business, they worked at AIESEC International and INSA Lyon, before co-founding foodpanda in October 2012. They worked at Delivery Hero and Lime for almost 4 years before co-founding Ridepanda in January 2020.
Charlie Depman
(CTO & Co-Founder)Was a software engineer at Bird and Backend Technical Lead at Scoot Networks.
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