Lead Growth Marketer, Kong
$125.4-179.1k
Offers equity and bonus
Microservice API gateway
Be an early applicant
Microservice API gateway
501-1000 employees
Be an early applicant
$125.4-179.1k
Offers equity and bonus
501-1000 employees
Company mission
To build the nervous system that will safely and reliably connect all of humankind!
Role
Who you are
- If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others
- 3-5+ years of experience in growth marketing, lifecycle marketing, or demand generation, ideally at a developer-focused or infrastructure SaaS company
- Proven track record of driving measurable improvements in self-serve conversion, activation, or expansion metrics
- Highly analytical with hands-on experience in marketing automation (HubSpot, Marketo, etc.), product analytics (Amplitude, Mixpanel, Pendo), and A/B testing tools
- Comfortable working cross-functionally with Product, Engineering, Sales, and Data teams to drive outcomes
- Strong bias for action—you ship fast, learn fast, and iterate
- Experience with PLG motions, freemium models, or developer tools strongly preferred
- Excellent communication skills with the ability to translate data into compelling narratives for stakeholders
What the job involves
- We are looking for a hands-on, data-driven growth marketer to build and scale Kong's product-led growth engine
- As Lead Growth Marketer, you will work directly with the Head of Product Marketing to establish the foundations of growth marketing at Kong, driving acquisition, activation, and expansion across our self-serve product motions
- You will serve as a player/coach—executing campaigns while building the playbooks, processes, and infrastructure for a world-class PLG motion
- You are equal parts strategist and executor, with a passion for experimentation, funnel optimization, and turning product usage into revenue
- You have experience scaling self-serve SaaS products and thrive in fast-moving environments where you can own outcomes end-to-end
- Own the full self-serve funnel from awareness through conversion and expansion, with a relentless focus on improving key metrics at each stage
- Build and execute experimentation frameworks across channels, messaging, landing pages, onboarding flows, and in-product touchpoints
- Partner closely with Product to optimize user activation and identify product-qualified leads (PQLs) for sales handoff
- Develop and manage lifecycle marketing programs that drive trial conversion, feature adoption, and upsell/cross-sell
- Instrument and analyze the self-serve funnel, turning data into actionable insights and clear reporting for stakeholders
- Collaborate with Demand Gen, Content, and Web teams to drive qualified traffic to self-serve entry points
- Build the growth marketing playbook at Kong—documenting what works, scaling successful experiments, and establishing repeatable processes
- Stay current on PLG best practices and bring fresh ideas from the broader growth marketing community
Our take
Kong provides a cutting-edge API and service lifecycle management platform tailored for modern architectures, such as microservices, containers, cloud, and serverless environments. With a focus on flexibility, scalability, speed, and performance, Kong allows developers and Global 5000 enterprises to securely connect and orchestrate microservice APIs for today's sophisticated applications.
The core products offered by Kong include an open-source API and Microservices management solution, Galileo, a platform for API analytics and debugging; Gelato, a platform for creating developed portals for PIs and Microservices; and API Marketplace, a hub for discovering and publishing cloud APIs. Additionally, the introduction of a new collection of AI plug-ins in Kong Gateway 3.6 enhances the platform's capabilities further, reinforcing its commitment to innovation and advancement.
In pursuit of growth, the company is prioritising expanding its marketing efforts, bolstering its customer service team, and accelerating product development. By focusing on these key areas, Kong aims to continue providing unparalleled solutions and support to its ever-expanding user base in the rapidly evolving landscape of modern application development.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2024
$175m
SERIES E
Feb 2021
$100m
SERIES D
Total funding: $344.1m
Company benefits
- Flexible time off: Take time to take care of yourself and the things that matter most
- Stock options: We want you to share in our success. That's why stock options are offered to most Kongers
- U-First Fridays: Get 4 hours a month for continuous learning with a book, podcast, or course of your choice
- Virtual events: Stay connected with Donut chats, trivia, fitness challenges, guided meditations, and more
- Dedicated unplug days: Silence those notifications. Enjoy some well-deserved long weekend where the entire team unplugs
- Home office stipend: Build a home office environment tailored to support your productivity
Company HQ
The East Cut, San Francisco, CA
Leadership
Augusto Marietti
(Co-Founder & CEO)Previously founded Mashape API Marketplace. Before Mashape, Augusto was an SF homeless immigrant from Italy.
Marco Palladino
(Co-Founder & CTO)Previously co-founded MemboxX, an online service for storing documents and small pieces of personal data.
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