Senior Manager of Growth Marketing, Open Farm
More information about location
2+ days a week in office (Little Italy, ON)
Ethically sourced & humanely raised pet food
Job no longer available
Ethically sourced & humanely raised pet food
101-200 employees
Job no longer available
More information about location
2+ days a week in office (Little Italy, ON)
101-200 employees
Company mission
To empower pet parents with high quality nutrition for pets, crafted from humanely raised and sustainable sourced ingredients.
Role
Who you are
- This is an exciting opportunity for someone who loves both the art and science of growth marketing—someone who can interpret data to inspire creative decisions, own the creative strategy, drive measurable impact, and help scale a purpose-driven brand that’s doing good for animals and the planet
- 6–8 years of growth or performance marketing experience, ideally within a high-growth DTC or omnichannel brand
- Deep hands-on experience in Paid Social marketing (Meta, TikTok, and emerging platforms)
- Proven ability to translate creative testing and performance data into actionable insights that drive efficiency and growth
- Strong analytical skills and proficiency with Excel/Google Sheets for forecasting, modeling, and reporting
- Experience with marketing analytics and attribution platforms (e.g., GA4, Looker, Triple Whale, or MMM/MTA frameworks)
- Ability to bridge creative and analytical worlds—comfortable partnering with designers, copywriters, and analysts alike
- Highly collaborative, curious, and motivated to experiment, learn, and deliver measurable results
- Passion for purpose-driven brands and Open Farm’s mission to Do Some Good®
What the job involves
- In our accelerated growth journey and mission to Do Some Good® for animals and the planet, we’re looking for a creative, analytical, and performance-minded marketer to join our team as Senior Manager, Growth Marketing
- Reporting to the VP of Growth Marketing, you’ll play a pivotal role in driving Open Farm’s acquisition and retention efforts—with a strong focus on Paid Social strategy and performance optimization. You’ll combine a deep understanding of creative storytelling with advanced analytical thinking to test, measure, and scale what works
- In conjunction with agency partner, own day-to-day Paid Social execution across Meta and emerging platforms—developing, launching, and optimizing campaigns to achieve acquisition, efficiency, and CAC/New Customer goals
- Partner with Brand and Creative teams to guide ad development—translating performance insights into actionable creative briefs that elevate storytelling and drive conversions
- Continuously test and iterate on creative, audience targeting, placements, and platforms to identify breakthrough performance drivers
- Develop and maintain a structured creative testing and persona roadmap, balancing rapid experimentation with brand integrity
- Analyze creative and campaign performance to uncover insights that inform broader growth and creative strategies
- Own, track and test customer experience from ad view through landing page experience
- Collaborate on cross-channel acquisition initiatives spanning Google Ads, affiliate, podcast, and direct mail to support efficient customer growth
- Partner with CRM and eCommerce teams to improve lifecycle performance through segmentation, automation, and retention programs
- Monitor customer payback, LTV, LTV:CAC and retention metrics to ensure sustainable, profitable growth across all cohorts
- Build dashboards, reports, and models that turn marketing data into clear business insights
- Analyze creative - including persona’s, themes and engagement data to build and guide the creative strategy
- Work with agency partners to structure reporting optimizations in an easy-to-understand way, with data at the center of every decision
- Leverage data visualization, attribution, and analytics tools (e.g., GA4, Looker, Triple Whale, MMM, or MTA) to measure incrementality, CAC and ROI
- Partner with the Vice President of Growth Marketing to inform budget allocation, forecasting, and channel investment decisions
- Use data storytelling to influence creative strategy and ensure every campaign decision is backed by insight
- Work closely with internal teams and agency partners to ensure alignment on strategy, execution, and creative direction
- Share insights and best practices across marketing functions to strengthen creative effectiveness and analytical capability
- Stay at the forefront of Paid Social trends, tools, and algorithms—bringing fresh, data-informed thinking to how we grow and engage our audience
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company HQ
Little Italy, Toronto, ON
Leadership
Isaac Langleben
(Co-Founder & CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Jacqueline Prehogan
(Co-Founder & CBO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
Salary benchmarks
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