Senior Art Director, SharkNinja
Shark Beauty
$107.1-130.9k
+ ESPP
More information about location
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$107.1-130.9k
+ ESPP
More information about location
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- BA/BS degree in related field preferred
- 7+ years in creative roles within the advertising industry, with a proven track record of delivering successful campaigns and driving business results
- Strong portfolio showcasing a diverse range of creative work, including campaigns, branding projects, and design solutions across various channels and platforms
- Exceptional leadership and communication skills, with the ability to inspire and influence cross-functional teams, senior stakeholders, and external partners
- Deep understanding of consumer behavior, market trends, and emerging technologies, with a passion for innovation and creativity
- Strategic thinker with a keen eye for detail, able to balance creative vision with business objectives and operational realities
- Proficiency in relevant software tools and platforms, such as Adobe Creative Suite, project management systems, and analytics tools
- Flexibility to work across different time zones and cultural contexts, facilitating effective communication and collaboration in a global environment
What the job involves
- Join the SharkNinja in-house creative agency on our mission to create Outrageously Extraordinary work
- We are excited to add a Senior Art Director to our global creative Team, in our new NYC office or at our Headquarters outside of Boston
- As a Senior Art Director for SharkNinja, you will be hands on with projects instrumental in creating our culture, concepting, developing and producing breakthrough marketing campaigns, branding strategies, and innovative creative solutions
- Focusing specifically on advertising conceptual creative to drive demand for our innovative products
- This role will closely partner with our Operations, Production and Social creative within the creative team to define campaigns and content
- Your ready to move faster, produce more work, and take ownership over standards of excellence
- Mandatories:
- Translating product positioning and functions into memorable creative
- Packaging layout and design
- A desire to deep dive into product innovation to solve consumer needs, driving explosive demand
- Proactively seeks business solutions using creative concepts
- Willing to collaborate on brand positioning and architecture
- Inspire creatives to relentlessly pursue excellence
- Positive opportunity finders
- Willingness to collaborate with executive leadership
- Deep understanding of Social Media
- You continuously push and iterate to optimize the work
- Big picture vision, with and eye for details
- Must love maximalist design and craft
- Key Responsibilities:
- Campaign Development:
- Oversee the conceptualization, development, and execution of integrated marketing campaigns, ensuring they are on-brand, impactful, and meet quality standards
- Champion creative excellence by pushing boundaries, exploring new ideas, and experimenting with emerging technologies and trends
- Understanding and focus on how demand gen product focused work translates and elevates through the funnel
- Ability to iterate quickly and frequently based on product and messaging changes
- Working towards Outrageously Extraordinary creative ideas
- Brand Identity and Design:
- Ensure consistency and integrity of the brand across all touchpoints, including advertising, packaging, digital platforms, and physical spaces
- Lead the development of visual identities, design systems, and brand guidelines that effectively communicate the brand's values and personality
- Partner closely with creative teams across the network to ensure identity is pulled through
- Cross-Functional Collaboration:
- Collaborate closely with cross-functional teams (globally), including marketing, product development, CI, sales, and external agencies, to align creative efforts with overall business strategies
- Serve as a key liaison between creative, strategic, and operational functions, facilitating communication and fostering a unified approach
- Collaborative approach, injecting creativity into every meeting
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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