Senior Data Analyst, AllTrails

• 4+ years of work experience in statistical or data analysis for B2C teams
• Experience working with a digital marketing analytics team
• Proficiency with SQL
• Proficiency in creating, maintaining, and supporting data visualizations and interactive dashboards with tools like Looker
• An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts
• Strong attention to detail, analytical, and a problem solver
• Experience with UTM tracking and attribution approaches
• Experimentation experience
• Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing

Desirable

• Empowering the team with actionable insights about our users and their behavior, to support acquisition, engagement, retention, and monetization initiatives
• Analyzing business trends and understanding drivers
• Formulating and proving or ruling out hypotheses of business drivers, acting as a proactive partner to the marketing team
• Sharing findings, insights and recommendations across the broader organization, including to executive stakeholders
• Standardizing reporting metrics based on key business objectives
• Monitoring KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress
• Working with the lifecycle team to build experimentation test plans and readouts on experiments to drive user engagement, with particular focus on email, push notifications, and in app messaging
• Identifying technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions
• Developing an attribution strategy including MMM and MTA