Senior Designer, Cleo AI
Brand Systems
$78-130k
AI personal finance assistant
Open for applications
AI personal finance assistant
501-1000 employees
Open for applications
$78-130k
501-1000 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- Senior-level experience either; In-house at a fast-paced, high-growth tech company, and/or, Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram (or hands-on experience at small, high-impact studios)
- Demonstrate a strong portfolio of brand design work that showcases your craft across visual systems, illustration, and motion
- Proven track record of building and maintaining trend-leading brands
- A growth mindset with a curiosity to learn, iterate, and improve continuously
- Comfort with ambiguity and a DIY, roll-up-your-sleeves culture, while maintaining high design standards
- User-obsessed approach, ensuring design decisions are informed by audience needs
- Ability to lead by example, elevating the design output of the entire team
- Fluent in the language of product design, bridging brand and product experiences seamlessly
- This is a role for someone comfortable with ambiguity, high ownership, and helping build structure as the team continues to grow
What the job involves
- We’re seeking a Senior Brand Designer who will help elevate our brand, with a focus on visual systems, illustration, and motion
- ✨ In this role, you’ll contribute to refining and evolving our brand guidelines, ensuring they’re applied consistently across 360° experiences. You'll create the visual content that lives within our website frameworks, while also supporting social and broader brand initiatives. You'll bring a strong understanding of design systems and cohesive branding, paired with a passion for creative storytelling and thoughtful execution — always curious about the “Why?” behind the work ✨
- Collaboration is core to this role, as you’ll work closely with other creative partners, contributing your perspective, refining ideas together, and helping shape a brand that resonates clearly and meaningfully
- Develop and evolve scalable brand systems across illustration, graphic language, typography, composition, iconography, and image-making
- Create distinctive visual assets and storytelling systems for web, social, editorial, campaigns, and other brand touchpoints
- Translate strategic and creative direction into clear, ownable visual concepts that can flex across formats and channels
- Move fluidly between mediums, owning projects end-to-end from initial concept through launch with a high degree of creative autonomy
- Contribute to concept development, creative presentations, mood boards, and visual narratives for campaigns, launches, and broader brand initiatives
- Build reusable templates, toolkits, and guidelines that enable teams to apply the brand consistently without sacrificing creativity
- Partner closely with Marketing, Product, Engineering, and leadership to define how Cleo shows up across every touchpoint
- Collaborate with the ECD, Head of Design, and Head of Art to turn marketing objectives into cohesive, brand-led creative executions
- Present work with a clear articulation of the design rationale and partner with designers, animators, developers, and external collaborators through final delivery
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.7m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Primary caregiver: 18 weeks at full pay / Secondary caregiver: 6 weeks full pay, 6 weeks half pay (dependant on tenure)
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Learning & development training platform
- Mental health support via Spill
- Company-wide performance reviews every 4 months
- We’ll cover your OpenAI or Claude subscription
- 6% 401K 🇺🇸
- 15 days PTO and 5 rolling days 🇺🇸
- Pension match up to 6% 🇬🇧
- Life assurance 🇬🇧
- 25 days annual leave + an extra day for every year you’re at Cleo (up to five accrued days) 🇬🇧
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
Finsbury, London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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