Senior Manager of Pro Product Marketing, Nutrafol
$140-155k
More information about location
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$140-155k
More information about location
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- The ideal candidate will have experience in product marketing, go-to-market strategy, gift-with-purchase planning, launch a loyalty program and collaborating across teams to drive business growth
- The candidate will be a strong communicator who is creative, detail-oriented and demonstrates solid project management skills
- The selected candidate will have proven experience leading product launches, product education and the creative development process with designers and copywriters, and is comfortable in a fast-paced start-up environment
- The selected candidate has proven professional upstream marketing experience with products or treatments sold by physicians in the medical aesthetics or medical device industry
- Experience working with Dermatologists, Plastics, MedSpas and/or Estheticians is a plus
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- Minimum 5 years of professional upstream marketing experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S
- Proven experience executing marketing launches and leading Go to Market and creative development process including design and copy feedback/direction
- Strong project management skills with the ability to manage multiple tasks and deadlines
- Strong analytical and problem-solving skills with the ability to optimize processes
- Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.)
- Experience managing a budget and invoicing
- Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed
What the job involves
- We are seeking a dynamic and results-driven Pro Product Sr. Marketing Manager to join our Pro Marketing team
- This individual will play a critical role in leading upstream product management for our HCP and Salon (Hair + Skin) categories, from ideation through product launch
- As a member of the Professional Marketing team, this position will report to the Senior Director of Professional Marketing and will closely collaborate with the Professional Marketing, Brand, Product Development teams, HCP sales team, Salon sales team, Creative team and other key cross-functional teams
- Lead the end-to-end product management process for new products in the Hair & Skin professional (HCP & Salon) categories
- Collaborate with cross-functional teams (R&D, design, packaging, etc.) to bring innovative products to market, ensuring they align with brand strategy and customer needs
- Launch and manage a loyalty program (HCP + Salon)
- Conduct market research and analyze customer insights to identify new opportunities for product development
- Develop and implement strategic go-to-market plans for new product launches, ensuring standardization and consistency across all channels and touch points
- Work closely with product development, brand, sales, digital, and creative teams to create compelling product messaging and launch campaigns that drive awareness and sales
- Plan and execute special gifting programs, including holiday gift with purchase (GWP), gifting, and swag initiatives
- Proactively identify opportunities to streamline internal processes and implement solutions to enhance efficiency and optimize workflows across product marketing and Pro Marketing team
- Partner with the Pro Paid Media team to ensure product oversight across paid advertising campaigns
- Provide insights into product positioning, messaging, and visual content that aligns with marketing objectives and drives engagement
- Serve as the primary point of contact for product education across the Pro organization
- Work with the clinical/med affairs team to develop and deliver educational materials and resources that empower sales teams, and customers to effectively communicate product benefits and features
- Manage material uploads to Nutrafol provider resource platform
- Stay informed on industry trends, incorporating best practices in Nutrafol materials and updating teams accordingly
- Develop and maintain strong cross-functional stakeholder relationships within all teams
- Provide timely reporting to measure KPIs, campaign and program effectiveness to guide future strategies and initiatives
- Manage budget and invoicing for marketing programs and materials
- Support departmental leadership in annual strategic planning and budgeting
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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