Director of Marketing, Transak
+ Stock Options
Office located in Wynwood, FL
Accessibility for decentralised applications
Be an early applicant
Accessibility for decentralised applications
101-200 employees
Be an early applicant
+ Stock Options
Office located in Wynwood, FL
101-200 employees
Company mission
To drive the transition to a decentralised web by making it as seamless as possible for everyone to access and engage with blockchain technologies.
Role
Who you are
- Experience: 10+ years in product marketing, with a B2B focus, with a strong track record of success in payments, fintech, SaaS, or crypto industries. Startup operators are preferable
- Location: Based in Miami, working in our Wynwood office, or willing to relocate; occasional travel required to industry events and conferences
What the job involves
- We are seeking an innovative Director of Marketing to develop and execute comprehensive marketing strategies that will fuel Transak's growth
- This position requires a forward-thinking leader who can manage cross-functional team-members, develop targeted campaigns, create and distribute relevant thought leadership content and effectively communicate Transak’s value proposition to a payments and blockchain audience, including fintech innovators, blockchain developers, and payments professionals
- B2B Marketing Strategy: Lead the development and execution of comprehensive B2B marketing strategies aimed at engaging businesses in the crypto, fintech, and payments industries, including B2B and retail payments processors (PSPs), payroll companies, remittance providers, crypto exchanges, wallets, amongst others
- Product Marketing: Collaborate with product teams to develop marketing materials, product positioning, and messaging that resonate with enterprise clients and prospects
- Thought Leadership: Establish Transak as an industry leader by creating high-quality whitepapers, case studies, blogs, and other thought-leadership content. Drive strategic messaging that highlights Transak’s unique value proposition to enterprise clients and decision-makers
- Event Marketing: Spearhead Transak’s presence at industry events, conferences, and trade shows, ensuring our brand is visible and influential in the crypto and payments sectors. Cultivate relationships at these events and generate leads for our Revenue team
- Team Leadership: Lead and manage a cross-functional team, including product marketing, content marketing, and design. Ensure alignment of marketing efforts across all teams, guiding them to develop high-impact campaigns and materials
- Lead Generation: Oversee lead generation using industry-standard tools; the creation of compelling content, such as blog posts, whitepapers, case studies, and webinars, that educate and engage potential customers. Ensure the content aligns with the brand and targets key B2B audiences
- Media Relations: Build and nurture relationships with media outlets, bloggers, and key opinion leaders (KOLs) in the crypto, payments, and fintech spaces to ensure maximum visibility for Transak’s products and thought leadership initiatives
- Analytics and Reporting: Track, measure, and report on the effectiveness of marketing campaigns, using data-driven insights to optimize future initiatives and achieve measurable results
Our take
Transak, founded with the mission to streamline the complex process of connecting data and funds to users' blockchain wallets, is on a journey to simplify the future of finance. Presently, this process involves intricate account creation, complex form-filling, document submission, and monetary deposits.
Transak's vision revolves around blockchain wallets becoming a central element in the financial landscape, potentially serving as a universal sign-on gateway. This perspective aligns with the remarkable growth of the global blockchain technology market, projected to witness a staggering compound annual growth rate of 82.4% from 2021 to 2028.
As it looks ahead, Transak is committed to sustaining its rapid expansion, bolstered by 2023 funding. This infusion of capital will be deployed to bolster global coverage and fortify the development of its onboarding solution. In 2024, it released Transak Stream which simplifies the cryptocurrency conversion process. Product releases like this show how Transak is playing a pivotal role in the intersection of decentralised and centralised finance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-27% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2023
$20m
SERIES A
Jul 2021
$2.4m
SEED
Total funding: $23.3m
Company benefits
- Work/life balance: Non-linear workdays are encouraged at Transak. We support our team members to take ownership of their time and schedule in a way that keeps them balanced in life and able to have the impact they want at work
- Team environment: Transak operates on a hybrid work model, with team members across the world. We have a culture of trust and autonomy, with a focus on communication and collaboration
- Career development: At Transak, we believe that learning is a lifelong pursuit. We provide opportunities for our team members to learn and grow, with a focus on personal and professional development
- Health & Wellness Benefits: At transak, your wellbeing is our priority. Enjoy a comprehensive healthcare package, regular wellness programs, mental health support, flexible working hours, and work-from-home options
Company HQ
London, UK
Leadership
Sami Start
(CEO & Co-Founder)Having studied at Imperial, Sami worked as a Developer for Optiver and a Software Engineer at Smarkets, before undergoing two cohorts at Entrepreneur First. They used this opportunity to co-found Transak in February 2019 and serve as CEO.
Yeshu Agarwal
(CTO & Co-Founder)Co-Founded both Hackers Home in 2010 and Hire Boss in 2015, in India. Went onto found Capitally, a personal finance app, in 2016 and then Coinally.io which was acquired by LCX whereby they continued to serve as CTO.
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