Lifecycle Marketing Manager, Ollie
+ Stake
Pet food retailer
Open for applications
Pet food retailer
201-500 employees
Open for applications
+ Stake
201-500 employees
Company mission
To put healthy food in every dog bowl across America.
Role
Who you are
- You bring 4-6 years of experience in retention or lifecycle marketing, with an advanced understanding of CRM programs and ESPs, ideally Iterable or Klaviyo
- You’re a strategic thinker who excels at turning high-level business goals into actionable plans–including developing creative briefs, programming communications, determining segmentation strategies, and reporting on results
- You have a strong eye for copy & design and are comfortable providing feedback & making recommendations to others
- You embody a customer-centric mindset and value understanding the end-to-end customer journey to guide your work
- You’re data-minded, possess expertise in A/B testing, have the analytical skills to extract insightful results, and are confident making recommendations
- You have a depth of experience with data visualization tools like Mixpanel or Lightdash, as well as creative planning & organizational tools like Confluence or Wrike
- You’re a self-starter with strong emotional intelligence, a collaborative mindset, and a genuine curiosity to continuously learn and grow
- You’re skilled at managing multiple projects simultaneously, and work effectively with cross-functional stakeholders
- Experience with Ollie, the premium pet industry, or subscription-based businesses are pluses, and you’re deeply passionate about our fast-growing space
- You have at least a college degree in marketing, business, or a related field
- We’re looking for a highly motivated CRM manager with a deep understanding of ESPs, a data- and testing-driven approach, and a strong customer-centric mindset
- The ideal candidate is a proactive self-starter with exceptional analytical and communication skills, meticulous attention to detail, strong organizational abilities, and an aptitude for contributing to a fast-paced, high-impact team within our growing organization
What the job involves
- We’re looking for a Lifecycle Marketing Manager to drive the development and execution of impactful marketing campaigns across the Ollie member lifecycle, leveraging channels such as email, SMS, and app
- In this role, you’ll work closely with Marketing leadership and cross-functional partners to plan and launch campaigns that deepen engagement and retention among Active members, while also driving reactivation efforts for Churned members
- This role is remote and will report to Ollie’s Director of Member Experience
- Lead the strategy, creative development, and execution of standalone campaigns for high-impact initiatives such as newsletters, new product launches, churned customer winback efforts, and other key messaging moments
- Develop and run meaningful A/B tests; analyze performance, extract insights, and make data-driven recommendations to improve results and support retention KPIs
- Collaborate with other MX team members and cross-functional partners across Brand Marketing, Digital, and Operations to align member communications and ensure a seamless, consistent experience across all touchpoints
- Serve as a strong advocate for Ollie’s members (and their pups!) by connecting insights from your own work with team-wide learnings to inform strategy and enhance the overall customer journey
- Stay up to date on CRM trends and best practices to safeguard deliverability, optimize performance, and ensure compliance in all campaign activities
Our take
A new trend has emerged coined the “humanization of pets.” Pets are being invited into the bed or the couch, fed more nutritious food, provided top-notch healthcare and treated as members of the family. Ollie is going after one of the fastest-growing segments of that market: organic, healthy and environmentally friendly dog food.
Ollie’s diet is curated by vets and packaged for the correct serving size based on your pet’s age and weight. The food is prepared in USDA approved kitchens that, when not cooking for Ollie, produces human food. This level of high quality is what makes Ollie so appealing for pet owners.
Crucially, the startup is a DTC brand, meaning that its success is driven wholly by its online presence and word of mouth, as well attracting funding from celebrities like Serena Williams. Given the exceptional quality of its product, successful funding rounds, strength of consumer market, and loyal customer base, it is poised for continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2024
$21.3m
SERIES D
Mar 2020
$29.4m
LATE VC
Total funding: $82.9m
Company benefits
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you're encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Ollie subscription for one dog
- Inspiring pack members!
Company HQ
Flatiron District, New York, NY
Leadership
Nick Stafford
(CEO)Previously COO at Leesa Sleep, COO at Cove co-working, VP at Amazon-backed marketplace LivingSocial, and ran the world largest yacht charter company.
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