Director of SEO, Transcarent

• The ideal candidate is a hands-on strategist and operator who can merge technical SEO expertise with content strategy, consumer insights, and data-driven experimentation
• This is a high-impact leadership role for someone who thrives in fast-moving environments, loves building foundational systems, and is ready to shape the future of organic search in healthcare
• 10+ years of progressive experience in SEO, including 5+ years in a leadership or strategic owner role
• Proven track record driving organic growth in a consumer-facing or D2C business, ideally within digital health, wellness, or other regulated/complex categories
• Deep technical SEO expertise with experience partnering directly with Product and Engineering teams
• Strong proficiency with SEO and analytics platforms (GSC, Ahrefs/Semrush, Screaming Frog, Looker/Tableau, Adobe/GA4, etc.)
• Demonstrated ability to develop holistic SEO content strategies aligned with brand voice and consumer intent
• Excellent stakeholder management skills, with a track record of influencing senior leaders and cross-functional partners
• Highly analytical, data-driven mindset paired with strong storytelling and communication skills
• Comfort operating in fast-paced, high-growth environments with evolving priorities
• Research shows that candidates from underrepresented backgrounds often don’t apply unless they meet 100% of the job criteria. While we have worked to consolidate the minimum qualifications for each role, we aren’t looking for someone who checks each box on a page; we’re looking for active learners and people who care about disrupting the current health and care with their unique experiences

Desirable

• We are seeking an experienced and visionary Director of SEO to build and lead the organic growth strategy for our rapidly expanding Direct-to-Consumer business
• This leader will define our SEO roadmap, drive growth across organic search channels, and partner cross-functionally to improve discoverability, content authority, and conversion across Transcarent’s digital ecosystem
• You will be responsible for scaling organic acquisition, improving site health and performance, and delivering sustainable growth that aligns with our mission to transform consumer healthcare
• Develop and own Transcarent’s long-term SEO strategy for D2C, including technical SEO, content SEO, local SEO (if applicable), and emerging search opportunities
• Create and execute a data-backed roadmap that drives measurable organic growth across priority lines of business
• Partner with Brand, Content, Product, and Growth Marketing teams to ensure SEO best practices are integrated across all digital initiatives
• Lead technical SEO audits, diagnostics, and ongoing site health improvements related to crawlability, indexing, site speed, IA, schema, and Core Web Vitals
• Partner closely with Engineering and Product to implement technical optimizations and scalable SEO infrastructure
• Establish processes and tools for monitoring ranking performance, site quality, and search visibility
• Drive the development of SEO-led content strategies, including editorial calendars, topic clusters, keyword research, and semantic content frameworks
• Work with internal and external writers to ensure content meets both brand standards and search intent
• Identify opportunities to build domain authority through content, editorial partnerships, and digital PR
• Create and maintain dashboards to track keyword rankings, traffic, conversion, engagement, and ROI of organic channels
• Lead ongoing experimentation and testing to refine SEO strategies (content formats, metadata, internal linking, etc.)
• Collaborate with Analytics to define KPIs, reporting frameworks, and attribution models for organic growth
• Serve as the primary SEO expert and evangelist across the organization
• Lead agency partners, contractors, and cross-functional teams involved in SEO initiatives
• Influence broader product, content, and brand strategy through insights from search trends, consumer intent, and competitive analysis