Growth Marketing Manager, Phorest
More information about location
Salon management solution
Job no longer available
Salon management solution
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To empower and inspire salon, spa and clinic owners to grow fantastic businesses while attracting and delighting loyal clients and talented staff.
Role
Who you are
- 3-5 years of experience in marketing, lead generation and brand development, with a strong focus on SEO, PPC, and data-driven campaign management
- Proven experience running successful digital campaigns across search engines, social media platforms, and email marketing
- Experience using tools like Google Ads, Facebook Ads, Google Analytics, SEMrush, Ahrefs, and email automation platforms
- Strong understanding of marketing strategy, brand building and the commercial effects and importance of effective marketing strategies
- Strong knowledge of marketing campaign planning and social media marketing including Google Ads and social media ad platforms (Facebook, Instagram, LinkedIn, etc.)
- Detailed understanding of marketing channels reporting, understanding key metrics across the various platforms and how to report on channel performance individually and as a consolidated marketing plan
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and email campaign platforms (Mailchimp, Constant Contact, etc.)
- Familiarity with CRM platforms used by sales teams (e.g. Salesforce)
- Excellent written and verbal communication skills, with a keen eye for detail
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Availability to travel for team meetings or industry events as required
- Experience in the beauty, salon, or wellness industry is preferred
- Familiarity with Phorest Salon Software or other similar SaaS platforms is a plus
- Graphic design skills (Adobe Creative Suite or similar tools) are a plus
What the job involves
- The Growth Marketing Manager will be responsible for designing, implementing, and optimizing marketing campaigns and brand strategy that drive customer acquisition, and overall brand awareness for Phorest in North America
- The role will include ownership of SEO, PPC, content marketing, email campaigns, and paid marketing channels and media investment
- This position is key in driving the company's marketing goals through effective, data-driven marketing
- Develop and execute digital marketing campaigns across SEO, PPC, paid social, email marketing, and display ads, aligned with Phorest’s business goals
- Collaborate with the Head of Sales and Marketing to set clear objectives, KPIs, and performance targets for each campaign, channel and the overall marketing strategy
- Oversee the development and execution of high-impact campaigns that drive qualified leads for the sales team, nurture prospects, and grow customer engagement
- Work with the Global team to track and analyze organic traffic, conversion rates, and keyword performance to improve SEO rankings over time.
- Work with the global content team to ensure SEO best practices are applied in all website content, blog posts, and landing pages
- Work closely with global demand generation teams to develop paid marketing campaign across all digital and traditional media channels
- Monitor campaign performance, track key metrics, and manage budget allocation to ensure optimal ROI
- Optimize performance of digital campaigns by ongoing testing of ad creative, copy, landing pages and audience targeting, to deliver improved lead conversion rates and reduced cost-per-acquisition (CPA)
- Collaborate with the content team to produce high-quality digital content that drives traffic and conversions, including blog posts, eBooks, case studies, and infographics
- Develop email marketing strategies to nurture leads through the sales funnel, ensuring personalized, automated email sequences that increase engagement and conversions
- Analyze the performance of digital campaigns, including SEO, PPC, email, and social, using analytics platforms like Google Analytics and SEMrush, or systems such as HubSpot, Salesforce and Outreach
- Provide actionable insights and recommend adjustments based on data, including refining targeting, improving ad copy, and optimizing landing page performance
- Work closely with sales, product marketing, and customer success teams to ensure campaign messaging aligns with customer pain points and Phorest’s value proposition
- Collaborate with the demand gen team to refine audience segmentation strategies, targeting new potential customers and markets across North America
- Monitor industry trends, competitor activities, and emerging digital marketing tactics to continuously optimize campaigns and stay ahead of the curve
- Conduct regular competitor audits to analyze PPC performance, SEO rankings, and overall digital marketing strategies
Application process
- Contact: Verónica Miranda, Talent Acquisition Partner – People
Our take
Annually, significant financial losses plague salons and health spas due to both no-show appointments and sluggish periods. Addressing this predicament head-on, Phorest emerges as the solution, providing salon proprietors with user-friendly marketing software.
Phorest's software allows salons to dispatch appointment reminders and promotional details to their clientele. This seemingly uncomplicated remedy remarkably curtails no-show deficits by an impressive 70% - an extremely valuable offering.
From its inception, Phorest has consistently evolved and broadened its platform, adding features for staffing management, inventory control and strategic marketing. It has also secured funding which has enabled it to confidently vie with international contenders like Zenoti and Booker on the global stage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2022
$12m
LATE VC
Jun 2018
$23.2m
GROWTH EQUITY VC
Total funding: $36.7m
Company benefits
- Your wellbeing is important to us - We provide private healthcare, and employee assistance program and a free online GP service (WebDoc)
- As part of our Financial Wellbeing, we provide an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection
- We help you travel by providing a bike to work scheme as well as tax saver transport tickets
- We care for your family and provide Enhanced Maternity and Paternity benefits
- We grow our own timber! We provide a great learning environment including an extensive onboarding program
- Career development is important to us. We even have our own in-house Learning and Development/Business coach and many online resources including LinkedIn learning
- We don't believe in formal dress codes. We prefer causal things
Company HQ
North City, Dublin, Ireland
Leadership
Ronan Perceval
(Co-Founder & CEO)Previously worked in hair salons, and also co-founded Demonware.
Jamie Myerscough
(Co-Founder & Director)Previously served as Phorest's CEO and Sales Director. Is currently CEO of Educogym.
Share this job
View 7 more jobs at Phorest