Staff Marketing Data Scientist, PlayStation
$183-274.4k
Office located in San Mateo, CA
Gaming and digital entertainment provider
Open for applications
Gaming and digital entertainment provider
1001+ employees
Open for applications
$183-274.4k
Office located in San Mateo, CA
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- Minimum of 12 years of hands-on experience in data science or analytics roles, with a focus on marketing analytics
- MS or PhD in mathematics, statistics, computer science, economics, operations research, or a related quantitative field, or equivalent experience
- Proficiency in at least one statistical or programming language (e.g., R, Python) for data manipulation and analysis
- Expertise in statistical modeling, experimental design, inferential statistics, and machine learning, particularly in marketing mix models, attribution models, and digital analytics
- Familiarity with marketing modeling techniques, including ad stock and carryover effects, various transformations to capture diminishing returns effects in linear models, modeling approaches for capturing the combined effects of media investments, creative decay/wear-in/wear-out, and full funnel measurement
- Proficient in using data visualization tools (such as Tableau, Shiny, Streamlit) to present data in a visually engaging manner
- Strong communication skills and ability to explain complex analytical concepts to individuals without a technical background
- Leadership experience, including the ability to lead and mentor a team of analysts
- Familiarity with the gaming or entertainment industry is preferred
- Proficiency in extracting large datasets from various relational databases using SQL (Amazon Redshift, Oracle, Teradata preferred)
- Experience in developing and deploying data pipelines and working with data ETL and RESTful APIs
- Familiarity with e-commerce analytics topics, including digital tactics, targeting and customer segmentation, lifetime value forecasting, and incremental response modeling
What the job involves
- Using data, you will play a crucial role in driving decision making and delivering impactful insights to our stakeholders at SIE
- You will be responsible for applying advanced analytical techniques, building predictive models, and using causal inference methods to solve sophisticated business problems related to platform engagement, sales, and subscriptions
- Develop a KPI framework to measure incremental return on investment across paid and owned marketing channels and ensure its acceptance across key marketing, finance, and business leaders
- Determine the optimal marketing budget required to achieve business goals by analyzing campaign performance data, market trends, and consumer behavior
- Determine the optimal marketing channel mix across paid and owned channels based on business objectives. Apply your statistical modeling and analysis skills to identify the most efficient combination of marketing channels to enhance our return on investment
- Design and implement a test and learn framework to assess the influence of our marketing endeavors, including the development of statistical models to measure the effectiveness of our marketing efforts
- Collaborate closely with finance, marketing, and business leaders to ensure the developed framework is accepted and adopted across the organization, and to provide insights on the most effective allocation of resources
- Analyze large datasets to determine the optimal budget allocation required to achieve business goals across all PlayStation lines of business, considering various factors such as market trends, consumer behavior, and business objectives
- Employ existing econometrics models and/or develop new customized models to forecast the most effective marketing investment combination across paid and owned channels, utilizing statistical modeling and machine learning techniques
- Lead and mentor a team of analysts to optimize creative elements, audience segmentation strategies, and channel reach and frequency for each campaign, ensuring the highest return on investment
- Collaborate with partner teams to design data science products and solutions that cater to diverse groups, optimizing the process of converting queries into reliable answers
- Design and analyze controlled experiments and A/B tests to validate model performance, ensuring the accuracy and reliability of our models
- Liaise with internal and external partners to ensure the robustness of their models to achieve our specific business outcomes, collaborating with partners to ensure that our models align with our business objectives and yield reliable results
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
Salary benchmarks
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Diversity, Equity & Inclusion at PlayStation
- We're proud to celebrate diversity at PlayStation
- Our Employee Resource groups, including Women@PlayStation, REPRESENT@PlayStation, Wellbeing@PlayStation, and our award-winning LGBTQ+ group, Pride@PlayStation, actively promote inclusion in the workplace and beyond
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