Marketing Member, Anchorage Digital

• A highly analytical mind and an appetite to discover trends
• A love for making an impact on go-to-market and revenue growth initiatives
• A passion for crypto
• A commitment to showing up everyday as an outstanding cross-functional collaborator
• A very high bar for quality and your work product
• Read about performance marketing tactics for fun

Desirable

• We are looking to add a Member of Marketing, Growth to our team. As our product offerings continue to expand, we are adding to our demand generation efforts
• You will be responsible for paid and organic search, AI search, data-driven campaign orchestration, growth experimentation, web conversion rate optimization, website maintenance, as well as support for account-based marketing
• This role comes with an opportunity to work with a world-class team and make a significant impact in Anchorage Digital’s growth
• We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Marketing, Growth role
• Architect, implement, monitor, and optimize paid search campaigns; test channels including listing sites and digital out-of-home; define goals and objectives for prospecting and lead generation
• Run website conversion rate optimization including web personalization to tailor marketing website experiences to specific client segments, and perform A/B or multivariate tests to drive conversions
• Establish a scientific and data-driven growth experiment methodology for continuous improvement of conversions
• Lead organic SEM/SEO by influencing SERP via keyword and semantic analytics
• Conduct research to help develop account-based marketing targets and contact lists
• Experience with and exposure to growth experiment methodologies in B2B SaaS, fintech, or growth-stage startups
• Maintain website performance to position anchorage.com and other digital properties as industry-leading marketing benchmarks in financial services
• Track metrics across the funnel, develop a lead attribution methodology, and identify opportunities to optimize CAC/LTV ratios; operate as a power-user across Anchorage Digital's CRM, MAP, and ABM tools including building funnel reports and ensuring integrated performance data flows across platforms
• Identify and develop tactics to automate different stages of the funnel including leads follow-up and email nurture sequencing
• Ensure adherence to privacy compliance standards
• A track record of showing positive ROAS
• Develop a deep understanding of Anchorage Digital product capabilities and the institutional client types we serve as well as their most common use cases, pain points, and opportunities in order to effectively distribute product marketing content through paid and organic channels
• Can articulate the “why” behind campaign orchestration or growth optimization efforts, and can connect ideas to broader Anchorage Digital go-to-market strategies
• Support sales activation by identifying trends and sharing insights including behavioral trends, digital engagement by target accounts, and content and channel performance
• Listens and speaks properly with other team members, can clearly communicate the status of work and proactively shares information that impacts other colleagues