Performance Copywriter, Cleo AI
$61-78k
+ Equity
AI personal finance assistant
Open for applications
AI personal finance assistant
201-500 employees
Open for applications
$61-78k
+ Equity
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- We’re looking for an enthusiastic, customer-obsessed, and creatively-driven Copywriter to help us tell Cleo’s story in bold, human, and unexpected ways. You’ll shape how millions of people experience and understand our brand
- If you have a look through our website, you’ll notice that we don’t talk like your average finance brand. The right candidate for this role will excel at crafting copy that’s smart and knowledgeable with the right amount of sass — just like Cleo
- Our team is fully remote, but key stakeholders are based in GMT and EST, so flexibility to work across time zones is a plus
- 4+ years of experience writing for a fast-growing B2C tech company or creative agency
- A diverse portfolio that demonstrates conceptual thinking and exceptional writing across multiple formats, with an emphasis on performance and growth marketing
- Based in the US, with flexibility to work across timezones
- A practical dreamer — someone who can connect creativity with strategy and turn ideas into results
- A flexible collaborator who thrives in a fast-paced, feedback-driven environment
- An excellent communicator who can simplify complexity, work with ambiguity, and pivot when needed
- Someone who’s equal parts strategic thinker and craft-obsessed writer — with a sense of humor and zero ego
What the job involves
- With a focus on growth marketing, you’ll work across performance channels crafting succinct copy that explains our product and amplifies our brand. You’ll balance creativity with clarity, injecting our voice into everything you touch — while making sure it ladders up to the business goals behind it
- This role sits within our Creative Team, collaborating closely with designers, art directors, motion designers, marketers, and our product team to deliver work that performs to our standards and excites our customers
- Bring Cleo’s unique brand and personality to life across performance marketing touchpoints
- Partner with design and creative leadership to concept and execute campaigns that ladder up to performance goals and amplify brand initiatives
- Work with design partners to deliver growth assets with volume and efficiency — while still keeping the process fun and creative
- Collaborate with product and marketing teams to translate complex financial and technical concepts into clear, engaging stories
- Champion our tone of voice, ensuring consistency across all content while continuing to evolve how we sound as Cleo grows
- Contribute to creative brainstorms, share ideas proactively, and bring humor and humanity to every project
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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