Senior Technical Product Marketing Manager, Workday
$133.6-200.4k
More information about location
Office located in Boulder, CO
Enterprise AI platform for managing HR and finance
Open for applications
Enterprise AI platform for managing HR and finance
1001+ employees
Open for applications
$133.6-200.4k
More information about location
Office located in Boulder, CO
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- 8–10 years of experience in technical or developer product marketing for tools, infrastructure, or platform products, with a proven track record of driving adoption and engagement
- Deep understanding of developer workflows, coding environments, and AI-assisted development, with credibility to engage engineers, architects, and technical decision-makers
- Experienced in leading complex, cross-functional launches and creating high-value content that resonates with developers and enterprise audiences, balancing strategic influence with tactical execution to drive platform adoption and business impact
What the job involves
- The Workday Build & Platform team drives the strategy and go-to-market for Workday’s extensibility and developer platform
- Our team focuses on Workday Extend, Workday Build, and emerging innovations such as Agent Builder, enabling customers and partners to build custom applications, automate workflows, and develop AI-powered agents directly on Workday
- We work closely with Product, Engineering, and GTM teams to bring new platform capabilities to market and accelerate adoption across the Workday ecosystem
- We’re looking for a Senior Technical Product Marketing Manager to join the Workday Build & Platform team, driving adoption and growth of Build and platform technologies
- This role requires deep familiarity with developer tools, oCIO and developer personas, and AI-assisted development
- You will lead strategic product marketing for Workday Build, with a focus on Workday Extend and emerging AI-powered platform capabilities
- This includes defining messaging and positioning for custom app development, custom agents, agent-ready APIs, and open platform technologies
- You will partner across product, developer relations, and GTM teams to bring these innovations to market and drive adoption of Workday as a platform for building, automating, and extending enterprise workflows
- Success in this role will be measured through impact across platform adoption, market awareness, and field effectiveness. Example outcomes include:
- Adoption & Growth
- Drive measurable growth in Workday platform consumption by increasing the number of custom apps, AI agents, and integrations built using Workday Build capabilities and newly launched platform innovations
- Market Narrative & Awareness
- Strengthen Workday’s position as an open platform by increasing analyst, partner, and customer awareness through thought leadership, analyst engagement, customer advocacy, and PR visibility
- GTM Impact
- Improve field readiness and effectiveness through clear technical positioning, enablement programs, and assets that empower Sales, Enterprise Architects and Solution Consulting teams to confidently position Workday Build and platform capabilities
- This role sits at the intersection of product, engineering, and GTM, translating complex platform capabilities into compelling narratives for developers, integrators, and technical decision-makers
- It is a high-impact, highly visible position designed for a Technical PMM who can combine technical fluency with strategic marketing and business acumen
- Define and articulate Workday Build’s technical value for developers, architects, and IT decision-makers
- Develop messaging frameworks, narratives, and collateral that differentiate Build and track adoption and engagement metrics to measure impact
- Monitor competitors, emerging tools, and developer workflows to identify trends and opportunities
- Translate insights into personas, positioning, and strategic recommendations that inform roadmap and GTM decisions
- Create high-value technical content (demos, guides, blogs, etc.) that define Workday architecture, accelerate product adoption, and support Sales and Solutions teams in driving awareness for platform capabilities
- Lead cross-functional GTM programs for Workday Build tools, partnering with Workday AI, Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising & other tier 1 events
- Track success via adoption, usage, and enablement effectiveness metrics
- Champion Workday Build tools at forums, conferences, webinars, and supporting analyst briefings including analyst survey responses
- Gather and surface customer and developer feedback to product and engineering teams
- Track engagement, advocacy, and adoption to continuously refine positioning and GTM strategies
Application process
- End Date: April 6, 2026
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 90 more jobs at Workday