Associate Creative Director, SharkNinja
Ninja NYC
$150-165k
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
$150-165k
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- BA/BS degree in a related field preferred
- Extensive experience (10+ years in creative roles and 5+ years in leadership) within the advertising industry, with a proven track record of delivering successful campaigns and driving business results
- Strong portfolio showcasing a diverse range of creative work, including campaigns, branding projects, and design solutions across various channels and platforms
- Exceptional leadership and communication skills, with the ability to inspire and influence cross-functional teams, senior stakeholders, and external partners
- Deep understanding of consumer behavior, market trends, and emerging technologies, with a passion for innovation and creativity
- Strategic thinker with a keen eye for detail, able to balance creative vision with business objectives and operational realities
- Proficiency in relevant software tools and platforms, such as Adobe Creative Suite, project management systems, and analytics tools
- Willingness to travel internationally as needed to support global operations and collaborate with regional teams
- Flexibility to work across different time zones and cultural contexts, facilitating effective communication and collaboration in a global environment
What the job involves
- Join the SharkNinja in-house creative agency on our mission to create Outrageously Extraordinary work. We are excited to add an Associate Creative Director team to our global creative dept., reporting director to the VP Global Creative Director at our new NYC office
- As the Associate Creative Director (ACD) for SharkNinja, you will be leading projects, creating culture and inspiring a diverse team of creatives in NYC
- Concepting developing and producing breakthrough marketing campaigns, branding strategies, and creative solutions to drive demand for our innovative products
- Focusing specifically on advertising conceptual creative
- This role will closely partner with our Operations, Production and Social creative within the creative team to define campaigns and content
- Translating product positioning and functions into memorable creative
- A desire to deep dive into product innovation to solve consumer needs, driving explosive demand
- Proactively seeks business solutions using creative concepts
- Willing to collaborate on brand positioning and architecture
- Inspire creatives to relentlessly pursue excellence
- Positive opportunity finders
- Willingness to collaborate with executive leadership
- Deep understanding of Social Media
- You continuously push and iterate to optimize the work
- Big picture vision, with an eye for details
- Must love maximalist design and craft
- Develop and communicate a clear creative vision and strategy that supports the company's overall goals and brand identity
- Collaborate with senior executives to understand business objectives, market trends, and customer insights to inform creative direction
- Partner with Creative Strategy to ensure strategic creative spark and clarity throughout creative process
- You spearhead challenges to support your teams
- Proactive communication skill, setting clear goals and expectations
- Mentor, and motivate a team of creatives, including art directors, designers, copywriters, and other specialists, fostering a culture of collaboration, innovation, and excellence
- Provide guidance and constructive feedback to help team members grow and develop their skills
- You love resource design and setting up projects for success
- Oversee the conceptualization, development, and execution of integrated marketing campaigns, ensuring they are on-brand, impactful, and meet quality standards
- Champion creative excellence by pushing boundaries, exploring new ideas, and experimenting with emerging technologies and trends
- Understanding and focus on how demand gen product focused work translates and elevates through the funnel
- Ability to iterate quickly and frequently based on product and messaging changes
- Working towards Outrageously Extraordinary creative ideas
- Ensure consistency and integrity of the brand across all touchpoints, including advertising, packaging, digital platforms, and physical spaces
- Lead the development of visual identities, design systems, and brand guidelines that effectively communicate the brand's values and personality
- Partner closely with creative teams across the network to ensure identity is pulled through
- Collaborate closely with cross-functional teams (globally), including marketing, product development, sales, CI, production and external partners, to align creative efforts with overall business strategies
- Serve as a key liaison between creative, strategic, and operational functions, facilitating communication and fostering a unified approach
- Collaborative approach, injecting creativity into every meeting
- Establish processes and standards for evaluating creative work, ensuring it meets objectives, adheres to brand guidelines, and resonates with the target audience
- Monitor and analyze the performance of creative initiatives, using data and insights to optimize future campaigns and drive continuous improvement
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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