Web3 Growth Marketing Manager, Serotonin
Serotonin Product Studio
$100-130k
+ Equity
More information about location
Marketing & product studio for Web 3.0
Be an early applicant
Marketing & product studio for Web 3.0
101-200 employees
Be an early applicant
$100-130k
+ Equity
More information about location
101-200 employees
Company mission
To build, incubate and bring to market Web 3.0 products that have broad appeal and solve problems for consumers and brands.
Role
Who you are
- 3-6 years of growth marketing experience, with a track record of driving user acquisition and engagement
- Strong execution abilities across email marketing, social media, and content creation
- Experience with analytics and experimentation
- Excellent writing skills with the ability to create clear, engaging content
- Familiarity with the web3/crypto professional landscape
- Experience developing and executing lifestyle and engagement marketing strategies
- Proven ability to drive retention-focused initiatives and increase ongoing user engagement
- Self-starter mentality with the ability to work autonomously in a remote environment
- Located in US time zones (Western Europe time zones considered)
Desirable
- Experience marketing to professional/B2B audiences
- Track record of building and scaling growth programs from scratch
- Experience with event marketing or professional networking products
- Deep understanding of web3 professional communities
What the job involves
- As our Growth Marketing Manager, you'll be the driving force behind our user acquisition, life-cycle marketing, engagement strategies, and retention initiatives
- This highly autonomous role gives you the freedom to experiment, build, and scale our growth processes from the ground up
- While acquisition is important, there will be a strong focus on driving retention and increasing product usage
- You'll craft campaigns that resonate with our audience's values and aspirations, fostering deeper connections through lifestyle-oriented and engagement-driven approaches
- Collaborating with a product-focused team passionate about making professional networking in web3 more effective and meaningful, you'll play a pivotal role in building a brand that users love and trust
- Drive user acquisition through email marketing (current list: 10k+), Twitter, and other channels you identify
- Create compelling content focused on platform usage, best practices, and helping users maximize value
- Collaborate with key event organizers, establishing our platform as their go-to solution
- Develop and execute engagement programs for our paying members
- Set up analytics and run experiments to identify our most effective growth channels
- Work closely with product and engineering teams to influence growth-related feature development
- Build and execute lifestyle marketing strategies to align with our audience’s aspirations and values
- Implement engagement marketing campaigns to deepen user connections and enhance retention
- Focus on retention initiatives, creating programs and strategies to boost ongoing platform usage and member satisfaction
Our take
Founded in 2020, Serotonin is a marketing firm and product studio for transformative technologies. It helps companies develop and get attention for their Web 3.0 applications.
Serotonin was always well positioned within the industry given the pedigree of its founding team. For example, founder Amanda Cassatt is a pioneer in Web 3.0 and even assisted in the launch of the Ethereum blockchain.
The company birthed a new startup in Mojito, which has raised capital and is now supporting Sotheby’s Metaverse by helping sell NFTs. This lateral growth forebodes a promising future for the parent company as it looks to innovate in a market that has huge potential.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Health Insurance
- Remote Work Environment
Company values
- 1. Tenacity - There is always a way. We won't quit until we've found it. We cultivate a culture of tenacity, where challenges and problems are shared as much as solutions and successes. We celebrate drive, determination, positivity and persistence. We get the job done
- 2. Transparency - Clarity, confidence, and trust are at the heart of effective partnerships. There is no 'need to know basis', we lay it all on the line. With partners, clients, and teams we share information and reasoning. We debate and discuss openly and honestly. We strengthen our relationships by being transparent, and as a result, produce better, more meaningful work
- 3. Teamwork - It's right at the core of the work we deliver: the way we work together. As an agency team, and with our clients. We are all heading for the same goal, and that means pulling in the same direction, leaning into individual strengths, and achieving the win together
Articles
Leadership
Amanda Cassatt
(Founder & CEO)Co-founded and serves as President for Mojito. Previously co-founded Slant News where they acted as Editorial Director, and has experience as CMO for ConsenSys.
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