Web3 Growth Marketing Manager, Serotonin

• 3-6 years of growth marketing experience, with a track record of driving user acquisition and engagement
• Strong execution abilities across email marketing, social media, and content creation
• Experience with analytics and experimentation
• Excellent writing skills with the ability to create clear, engaging content
• Familiarity with the web3/crypto professional landscape
• Experience developing and executing lifestyle and engagement marketing strategies
• Proven ability to drive retention-focused initiatives and increase ongoing user engagement
• Self-starter mentality with the ability to work autonomously in a remote environment
• Located in US time zones (Western Europe time zones considered)

Desirable

• As our Growth Marketing Manager, you'll be the driving force behind our user acquisition, life-cycle marketing, engagement strategies, and retention initiatives
• This highly autonomous role gives you the freedom to experiment, build, and scale our growth processes from the ground up
• While acquisition is important, there will be a strong focus on driving retention and increasing product usage
• You'll craft campaigns that resonate with our audience's values and aspirations, fostering deeper connections through lifestyle-oriented and engagement-driven approaches
• Collaborating with a product-focused team passionate about making professional networking in web3 more effective and meaningful, you'll play a pivotal role in building a brand that users love and trust
• Drive user acquisition through email marketing (current list: 10k+), Twitter, and other channels you identify
• Create compelling content focused on platform usage, best practices, and helping users maximize value
• Collaborate with key event organizers, establishing our platform as their go-to solution
• Develop and execute engagement programs for our paying members
• Set up analytics and run experiments to identify our most effective growth channels
• Work closely with product and engineering teams to influence growth-related feature development
• Build and execute lifestyle marketing strategies to align with our audience’s aspirations and values
• Implement engagement marketing campaigns to deepen user connections and enhance retention
• Focus on retention initiatives, creating programs and strategies to boost ongoing platform usage and member satisfaction