Director of Growth Marketing, Included Health

• At least 10 years of relevant marketing experience, with a strong focus on demand generation, growth marketing, and event strategy - in the employer benefits space or working with large enterprise buyers
• Experience building teams, including demonstrable ability to coach and upskill team members
• Experience managing large marketing budgets and allocate resources to meet growth goals
• Experience with demand generation tactics, including content marketing, digital advertising (PPC, paid social), SEO/SEM, and email marketing
• Extensive experience executing B2B and B2C events, including trade shows, webinars, and user conferences
• Expertise in driving pipeline growth and customer acquisition through innovative marketing strategies
• Ability to align diverse teams and stakeholders around common objectives
• Excellent project management skills and manage multiple initiatives simultaneously
• Desire and ability to succeed in a demanding, creative, and entrepreneurial environment
• Ability to remain seated in a stationary position for prolonged periods
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
• Ability to interact with leadership, employees, and members in an appropriate manner

Desirable

• We are looking for an experienced Director of Growth Marketing to lead the strategy, development and execution of our top-of-funnel multi-channel marketing strategies.
• The Growth Marketing team owns the demand creation for our products – driving leads through thoughtful account-based marketing strategies and content across channels (in-person events, webinars, email, and web).
• The team partners with our Product Marketing and Corporate Communication teams to develop narratives to stand out from the competition and gain traction in a crowded marketplace. Growth Marketing also runs a small team of business development reps to create and qualify high quality leads for our sales teams to pursue
• You will help build interest in our products, increasing brand visibility, and generating qualified leads that align with our team goals. You're equally comfortable writing a narrative, creating compelling visuals, and crunching numbers.
• You know how to communicate complex ideas in simple ways through a combination of storytelling and data. You have a history in complex, projects. You can demonstrate a deep understanding of our buyers' challenges and find the right ways to connect and communicate with them
• You will work with senior leadership and collaborate to ensure understanding on shared goals and Indicators. You will be about go-to-market strategy, effective marketing, sound decision making, and relationship-building.
• You will be at the heart of our commercialization strategies and you will create instant and lasting impact on the growth of our organization. Expect a steady flow of special projects, as well
• Design and improve multi-channel campaigns (digital, social, content, email, PPC, etc.) to build the pipeline for our enterprise and health plan buyer segments and ensure we reach our growth targets
• Use analytics and marketing automation tools to track campaign performance, measure Indicators, and improve strategies based on data. Use data-driven insights to refine lead scoring models, identify new channels and opportunities, and improve targeting and segmentation strategies
• Oversee the marketing budget for demand generation and events, ensuring optimal allocation of resources to guide maximum Return on investment. Track spending across all marketing activities
• Collaborate with Sales, GM, Product Marketing, Consultant Relations, Business Operations and Customer Success teams to ensure agreement on growth goals and seamless lead handoff processes
• Lead the strategy, planning, and execution of our corporate event presence (both virtual and in-person), including conferences, webinars, and trade shows. Work with teams to ensure that events deliver exceptional value and align with priorities
• Foster a collaborative and team environment that supports innovation, creativity, and continuous learning