Senior CRM Executive, allplants
Offers Stock Options
2-5 days a week in office (Blackhorse Rd, London )
Plant-powered, planet-kind dishes delivered to your door
Job no longer available
Plant-powered, planet-kind dishes delivered to your door
21-100 employees
Job no longer available
Offers Stock Options
2-5 days a week in office (Blackhorse Rd, London )
21-100 employees
Company mission
Allplants is aiming to better our planet, by making eating more plants delicious, imaginative and easy. To start that journey, they're delivering hand-prepared meals to doorsteps UK-wide. Allplants is on a mission to inspire the next billion plant-powered people.
Role
Who you are
- Equally right brained as you are left brained - you will enjoy using data to create creative solutions to identified retention problems and opportunities. You will be Entrepreneurial with a sense of drive, ambition and speed of learning and action
- Problem solver - A track record of continuous process improvement - implementing systems, processes and solutions to drive automation and improve accuracy of financial reporting
- Leader of self - You drive impact and results; always taking ownership for what needs to be done and finding a way to deliver adapting to whatever challenge or changes emerge
- Great collaborator and team player - every role at allplants works in cross collaboration with other people across the team. Whilst you’ll lead your area, the collective genius is what really builds our plans to have impact, and then it’s down to each of us to be accountable and deliver on our parts, in time and in full
- Proactive doer.a can-do attitude, will go the extra mile(s) when needed. Willing to dig-in, research and learn a way around any challenge autonomously
- Excellent communicator. You are equally good at listening as explaining / convincing others
- You’re brimming with energy and a creative mind with a passion for the plant-powered future we’re building
- You’re a big foodie, and love the idea of spending many hours of your week talking about food with our customers
- Previous experience in a similar role
- Experience with Klaviyo (CRM tool)
- Good with numbers whilst also being creative and a great storyteller (you’ll be leading the planning as well as writing the emails and setting out the creative)
- Able to analyse and interpret data - experience working in Excel/Google Sheets
- We operate a flexible way of working and love to have the team together at least 2 regular days a week at our home in Blackhorse Road (with the flexibility to be in for more days on occasions, when business needs require it
What the job involves
- Reporting into our Marketing Director, you’ll play a key role in the Marketing Team; you will be responsible for enhancing allplants customer’s experience and engagement with the brand, by building and executing campaigns, content and automations that will nudge people to try new meals and inspire them to place more orders
- You’ll show your passion for enhancing customer experiences with allplants, brimming with ideas to build a community that is bonded by the allplants movement and future way of eating. Ultimately your role will be to craft digital experiences and content that allplants customers will love
- Campaign Execution: You will manage our direct-to-customer campaigns on email and SMS, defining audience and messaging to build campaigns and schedule emails
- Campaign + Channel Reporting: You’ll be responsible for weekly and monthly email reporting back to the business, sharing learnings and insights to drive opportunities and performance further
- Channel Growth: You’ll support business growth projects with customer comms to our email database
- SMS: You’ll also weave SMS into our contact strategy to complement our email comms
- Driving rapid insights: You will carry out regular tests to constantly improve our campaign engagement metrics, enhancing our understanding of what works for our audiences
Salary benchmarks
Our take
Allplants has found a niche within home food delivery, competing with the likes of Gousto and Hellofresh (albeit Allplants meals come prepared rather than as recipe boxes).
While vegans make up a smaller portion of the total market, the proportion of people trying to reduce their meat and dairy intake now makes up around 33% of people in the UK, giving them a big and growing market to tap into (especially as people trying to change their dieting habits are probably more likely to try new things).
The UK is also now the world leader for vegan food product launches, with 1 in 6 new food products coming to market claiming to be vegan. This is not just a London fad, with Allplants saying that only 38% of their customers are based in London.
As a certified B Corp, Allplants are taking their commitment to the environment seriously, and they’ve designed the packaging so it’s as environmentally-friendly as possible. They use offcuts of cotton denim from the factory floor to produce insulation, which goes in its cardboard boxes so it can be recycled and used again. This compares with the polystyrene boxes that are used for food logistics 90% of the time.
It's important that Allplants maintains high quality and a strong brand to build the defensibility of the business. It's been turning heads with the inclusion of recipes by influencer chefs such as Rachel Ama and striking ad campaigns "veganising" vintage fast food ads. It would be easy for bigger meal delivery companies to offer vegan alternatives, but not so easy for them to live up to Allplants' environmental credentials.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2024
$2.5m
LATE VC
May 2023
$13.2m
LATE VC
Total funding: $83.2m
Company benefits
- 24 days holiday (plus bank holidays)
- Hybrid working model
- Free lunches in the office
- Monthly free food delivery
- Birthdays off
- Mental Health Cover
- Health & Wellbeing Cover
- £500 yearly learning allowance
- Flexible working hours
- Gym discounts
- Cycle to work scheme
- 16 weeks Paid Parental Leave
- Pregnancy Loss Support Leave
- Competitive salary and stock options from day one
- Dog friendly office
- Real opportunities to grow in your career and develop your skills as we scale the company
- Video therapy sessions through Spill, to support positive mental health
Company HQ
Walthamstow, London, UK
Additional info
- Allplants have already served over 500,000 meals to homes all over the UK, subscribing for an easier way to enjoy plant-based living
Leadership
Jonathan Petrides
(CEO)Founded Penda Health (healthcare company in Kenya) and Jipange KuSave (African mobile-based bank). Started his career as a consultant at McKinsey
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