Director of Retention & E-commerce, Veracity Selfcare
Lifecycle Marketing, CRM & E-comm
$100-125k
+ Equity
3 days a week in office (Soho, London)
Holistic, science backed supplements that improve metabolic health
Be an early applicant
Holistic, science backed supplements that improve metabolic health
1-20 employees
Be an early applicant
$100-125k
+ Equity
3 days a week in office (Soho, London)
1-20 employees
Company mission
To optimize health through the power of metabolism.
Role
Who you are
- We’re looking for a strategic and data-driven expert to own and execute strategies that drive client acquisition and loyalty.
- We want bold thinkers, doers, and builders who are excited by the opportunity to grow alongside us and help shape the future of a high-impact brand
- This role is both strategic and hands-on, requiring expertise in Klaviyo, Shopify, and e-commerce subscription platforms to drive retention, engagement, and revenue
- 4-8 years in lifecycle marketing, CRM, or eCommerce role with hands-on experience in email/SMS strategies and CRO optimization (prior Health & wellness industry experience is a plus)!
- Proven ability to plan, build, and execute campaigns and flows in Klaviyo + experience managing Shopify storefronts (experience with subscriber programs/ platforms such as StayAI / Recharge/ Skio is a plus)
- Able to execute detailed tasks while understanding the big picture of retention goals
- Ability to think big-picture while also executing at a detailed level to maximize retention, loyalty, and client value
- Passion for understanding client needs and creating delightful, engaging experiences
- Strong analytical skills with the ability to leverage data to inform and improve CRM and subscription strategies
What the job involves
- This role blends eCommerce, CRM, and conversion rate optimization (CRO) to maximize client lifetime value (LTV) across our subscriber journey and digital storefront. You’ll be responsible for managing our lifecycle marketing program including subscription and CRM, as well as our website testing and optimization program
- Own the strategy and execution of CRM campaigns, flows, and newsletters across email and SMS in Klaviyo (with graphic design support for content creation and agency support for execution) including lead capture, newsletter messaging and segmentation strategy and acquisition and retention flows.
- Develop and execute strategies to maximize client retention, loyalty, and LTV across email, SMS, and the subscriber portal. Optimizing the subscriber experience by managing benefits, offers, partnerships, and win-back strategies.
- Own the eCommerce testing roadmap, implementing A/B and multivariate testing across site pages to optimize conversion rate (CVR), average order value (AOV), and subscriber growth
- Oversee website user experience (UX) optimizations, identifying friction points in the customer journey and executing improvements
Application process
- 1. Apply with your profile
- 2. Video call with hiring manager (1-2)
- 3. Interview project assessment
- 4. In-person deep-dive interview
- 5. Final founder coffee chat
Our take
Veracity Selfcare optimizes health by focusing on metabolism, offering holistic, drug-free solutions that address the root cause of health issues for long-term results.
Its flagship product, Metabolism Ignite, is a plant-based alternative to GLP-1 drugs, helping with weight loss by improving metabolism, appetite, blood sugar, and gut health - without the negative side effects. Developed in partnership with doctors, Veracity's supplements and Hormone Wellness Test combine science and nature to deliver clinically proven solutions for better health.
Founder Allie Egan is a certified hormonal healthcare coach who overcame Hashimoto's disease through functional medication, Veracity was created to provide people with access to a holistic solution. Allie's experience with metabolic health drives the company's mission to help others take control of their well-being through detox, nourishment, and a science-backed approach to healing the body as a whole.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Generous vacation policy
- Health and dental insurance benefits
- Gratis and discounted products
- Flexible work schedule
Company HQ
SoHo, New York, NY
Leadership
Allie Egan
(Founder & CEO)Also an Expert Venture Consultant at Primary Venture Partners. Previously the CEO of Cynthia Rowley and worked in Global Product Marketing and Consumer Engagement at The Estée Lauder Companies.
Salary benchmarks
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