Senior Manager of Retention Marketing, Brooklinen
$110-135k
+ Equity
More information about location
2 days a week in office (Brooklyn, NY)
Luxury bedding and loungewear
Be an early applicant
Luxury bedding and loungewear
101-200 employees
Be an early applicant
$110-135k
+ Equity
More information about location
2 days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 5–7+ years of experience in retention marketing, with a focus on Email and SMS; experience in Direct Mail and Paid Social is a plus
- 4+ years of experience managing and developing direct reports, with a passion for coaching and mentorship
- Proven ability to map customer journeys and build personalized, multi-channel experiences that drive engagement and retention
- Experience working with ESPs, SMS platforms, loyalty platforms and marketing automation systems
- Experience with loyalty programs
- Proven experience designing and implementing custom user journeys, with hands-on expertise in working directly within various platforms
- Familiarity with CDP/ESP implementation and optimization
- Strong analytical and testing mindset with the ability to translate data into strategy and business outcomes
- Excellent verbal and written communication skills, with the confidence to present to senior leadership and cross-functional teams
What the job involves
- We’re excited to be looking for a strategic, detail-oriented Senior Retention Marketing Manager to lead and evolve our customer retention efforts across key channels/programs — Email, SMS, Direct Mail, Paid Social & Loyalty Program
- In this high-impact role, you'll play a critical part in delivering high-impact campaigns that maximize customer LTV, drive engagement, and build lasting brand loyalty
- This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule
- Spearhead multi-channel retention initiatives across Email, SMS, Direct Mail, and Paid Social, leveraging advanced segmentation and personalization to maximize customer engagement and revenue
- Lead development and optimization of triggered/lifecycle communications focused on utilizing data to deliver targeted, timely, and relevant content
- Develop and refine channel content calendars that support product launches, seasonal campaigns, and promotions to ensure alignment across all customer touchpoints
- Drive loyalty program performance by increasing sign-ups, program engagement, and repeat purchases through strategic campaigns and member-exclusive initiatives
- Support channel-level forecasting, ensuring the adjustment of strategies to meet and exceed business financial goals
- Own channel reporting and insights, synthesizing data into actionable recommendations and testing plans to continuously optimize performance
- Collaborate cross-functionally with Brand, Merchandising, Creative, Analytics, and Site teams to enhance the customer journey and drive conversion across all touchpoints
- Manage and mentor a direct report, ensuring campaigns are executed flawlessly and deployed on time, while fostering growth and professional development
Application process
- We’re excited about welcoming all applicants who are interested in joining our team to apply directly!
- Initial Interview:
- Senior Associate, Recruiting
- First Round:
- VP of Marketing
- Senior Manager of Insights & Analytics
- Second Round:
- Project Review with VP of Marketing
- Chief Marketing Officer
- Head of Brand Marketing
- Final Round:
- Director of Recruiting
- Meet & Greet with Direct Report & Team
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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