Growth Lead, Circle
$160-180k
+ Equity
Community platform for creators & brands
Job no longer available
Community platform for creators & brands
101-200 employees
Job no longer available
$160-180k
+ Equity
101-200 employees
Company mission
To help organizations bring together engaging discussions, members, live streams, chat, events, and memberships — all in one place, all under their own brand.
Role
Who you are
- Strong alignment with our values, find our values on our career page if you haven’t read up on them yet
- You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5
- Strong track record of moving the needle - you have done this before, at scale, and have consistently delivered big wins and run large experimental, growth, or optimization programs in the past
- Expert in experimental methodology with a very strong grasp of statistics and first-principles thinking to develop excellent hypotheses and design airtight experiments
- You think holistically about the funnel and identify and measure for tradeoffs between different steps in a customer journey
- You think in frameworks and funnels - very structured thinker who can communicate and articulate nuanced ideas clearly, simply, and elegantly
- Sharp eye for detail both in design and copy elements and can work with and coach copywriters and designers to help take their work to the next level
- Ability to context switch: in the morning you could be working on ad copy and in the afternoon working on an in-product checkout experience
- No one excels at all digital marketing channels and product areas — so tell us which ones you’re most confident in or passionate about, and we’ll help build the growth strategy around your skills and interests
- Must be a strong internal operator who bring diverse people together to solve a common problem
- Project management skills are a must: you’re covering a lot of ground across a variety of concurrent experiments, so you’ll need to be very organized and efficient
What the job involves
- After four short years of hypergrowth, Circle is finally at a scale and maturity where we are looking to stand up a Growth and Optimization function
- You will be working across a number of different teams as a Navy Seal deployed to drive massive gains in conversion rates and performance
- We want someone who can think big picture and look at the entire customer journey and then parachute down and take a microscope to help the teams find small areas of optimization and improvement in those micro-experiences
- You are a facilitator and multiplier on any team’s success you’re deployed to by helping design impactful experiments to learn and push performance to new heights
- Some people love to build new products and channels, you love tweaking, refining, and optimizing that work to 10x or even 100x outcomes at scale
- You sweat the small details because you know that nudging a few pixels to the right or the left or rewording a headline can be the difference between a massive win and a flat result
- You understand the importance of testing and iteration velocity and that while the job is never finished, you also have a good sense of when the low hanging fruit has been captured and it’s time to move on to the next area of optimization
- Lastly, and perhaps most importantly, you aren’t a rogue cowboy, rather you are a masterful collaborator and orchestrator - you can bring disparate teams together to solve higher-order business problems
- Deployed by senior leadership to work on some of the highest-leverage parts of the business to drive meaningful and measurable improvements in short but focused bursts of extreme focus and attention
- Work cross-functionally with different parts of the organization to ideate, prioritize, design, run, and measure experiments and implement the learnings for successive cycles of improvements
- Elevate the caliber of everyone’s work to drive results: the copy we use in key assets like our homepage and ads, the clarity and compellingness of our calls to action, the design of key pages and product areas, remove unnecessary friction and steps from key prospect and user journeys, etc. – all with the goal of moving the needle to drive end-to-end conversion rates up
- Circle’s evangelist and in-house expert for experimentation and growth best practices: from creating hypotheses to interpreting results to implementing learnings – you are not only an expert in your domain, but you are a passionate educator who can get the whole company on board
Our take
The influencer market is nearly twice the size it was globally back in 2019. With more creators flocking to the digital space to grow and engage with their followers, cracks in the existing platforms’ relationship to their content creators are showing. Circle is one of a number of content creator platforms rising up to meet the demand for change.
Its community platform allows users to create and engage with their own groups, for a small subscription fee established by the creators. This direct ownership and community engagement is proving something of a silver bullet for companies looking to tempt creators off of incumbent giants like Tiktok and Youtube. Companies like Substack, Patreon, and Pico have all seen remarkable success with this strategy, suggesting that Circle’s foray into establishing something similar for a creator hub is playing to an eager market.
The company's ultimate aim is to pull together all creator tools like newsletter publishing, merch sales, and podcasting under a single Circle umbrella. This is ambitious - but Circle is growing alongside the creator economy at an impressive pace. If it can maintain this growth, it will be poised well for future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"I appreciate that Circle provides an annual budget for courses and education, allowing me to continuously learn and develop my skills. Additionally,..."
Funding (last 2 of 3 rounds)
Dec 2021
$24.7m
SERIES A
Feb 2021
$4m
SEED
Total funding: $30.2m
Company benefits
- Medical coverage & reimbursements: Depending on your location, you will either be offered a full medical plan for you & your family, or offered generous monthly reimbursements to help with medical costs
- Equity package: We offer an equity package to every person that works at Circle
- Paid time off: We offer 35-days of PTO per year based on your hire date. Up to 50% can carry over to the next year
- Work from home, or anywhere: All of our employees are 100% remote!
- Learning & development stipend: Take advantage of up to $500 USD per year to help you level up your professional skills
- Home office stipend: New joiners receive $2,150 USD on their first paycheck to help outfit their home office, with a refresh every three years
- Company offsites: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world!
- Annual bonus: Roles that don't already receive variable income or commission are eligible to earn up to an extra 5% of their annual earnings as a yearly bonus based on overall company performance
- U.S.-benchmarked compensation, no matter where you are in the world
- Paid sabbatical: After 3 years of employment, team members earn a paid 1-month sabbatical to decompress and unwind
- Parental leave for parents expanding their family, or just starting one
- 401k with employer match: U.S. employees can partake in a 401k plan that has a 5% match, dollar-for-dollar 🇺🇸
Company values
- 🌱 Grow together — We give honest feedback to others with the best intentions, and listen to valuable feedback when it’s given. We strive to grow with our company and operate with a growth mindset. We own our mistakes and avoid finger-pointing when things don’t go our way.
- 💡 Trust and autonomy — Our team members have solid judgement, and seek to earn a high degree of trust from everyone they work with by showing them their best judgement. Once a team member has earned trust, they can operate with a sense of autonomy and can do their best work without too much supervision. Our leaders seek to instill a sense of autonomy in their team members.
- 🏃🏽♀️ Bias for action — We jump to action with passion and positivity. When faced with challenges or opportunities, we're able to move fast and get things done. We value achieving tangible outcomes above simply valuing the inputs to those outcomes (i.e. planning, surveys, process, etc.).
- 💻 Product first — Everyone at Circle cares deeply about our product, and strives to do their best to make it better regardless of their role. We're open to sharing or receiving constructive feedback about our product at all times.
- 💭 Long-term thinking — We're here for Circle’s future and value its long-term mission. We pause and reflect on the fundamentals. We constantly seek to make trade-offs which benefit Circle’s mission over the course of the next decade — not just the immediate month or quarter ahead.
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Sid Yadav
(Co-founder & CEO)Previously founded Rev2.org, and wrote for VentureBeat, before moving on to work on design and front-end engineering both freelance and with Wizpert. Prior to Circle, worked in various senior product roles at Teachable.
Andrew Guttormsen
(Co-founder & Head of Revenue Operations)Previously an equities trader and analyst with SMB Capital, who moved on to found visitor engagement games design company, Exploreous. Subsequently held various senior roles in growth and marketing at Teachable.
Rudy Santino
(Co-founder & Head of Design)Has 20+ years experience as a designer, and spent time at Teachable + Gumroad working closely with dozens of top creators.
People progressing
Liz was hired as an Account Executive, before being promoted to a Senior Account Executive one year later. Liz moved up again only 8-months later to a Mid-Market Account Executive.
Katelyn joined Circle in early 2023 as a Customer Success Manager, and was promoted to a people manager role on the CSM team before her 1-year anniversary.
Donald accepted a part-time 3-month contract to help with a busy quarter at Circle. His outstanding performance led to a full-time offer to join Circle's People Operations team.
Diversity, Equity & Inclusion at Circle
Andrea Rojas (Head of People)
- As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S.-benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.
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