Growth Marketer, KEY ESG
£60-75k
Plus equity and benefits
2 days a week in office
AI enabled Sustainability SaaS
Posted today
AI enabled Sustainability SaaS
1-20 employees
Posted today
£60-75k
Plus equity and benefits
2 days a week in office
1-20 employees
Company mission
To provide companies with the tools to integrate ESG strategy in all their business processes.
Role
Who you are
- Bachelor’s degree (Minimum) A strong academic record, with strong writing credentials, is a plus
- 5+ years in B2B SaaS growth or performance marketing (We are flexible on years of experience for exceptional candidates)
- Track record of managing for results: You have owned a marketing budget or a revenue number and delivered against it. You can point to specific programmes that produced measurable pipeline
- Data-driven and experimental: You design experiments, instrument them properly, and use the data to decide what to kill, keep, or scale. You measure success by pipeline contribution and CAC payback, not by traffic or impressions
- Demonstrated AI fluency: You can describe in detail how you have built AI into your day-to-day workflow, not just “I use ChatGPT.” You combine LLMs with automation tools (Zapier, Make, n8n) and your CRM to compound your output
- Editor first: On content, we are looking for an editor more than a writer. You can take an AI-assisted draft from good to original and polished, with a sophisticated sustainability or finance buyer in mind. You know when AI output is generic, and you fix it
- Tech stack agnostic: Experience with HubSpot and Clay is a plus, but more important is that you learn and evaluate new GTM tools quickly and have a clear point of view on what makes a marketing stack efficient
- Agency management: You have briefed agencies, set performance targets, held them to those targets, and made the call to change course when needed
- Collaborative by nature: You build pipeline alongside the sales team. You actively seek their input, share what is working, and treat marketing and sales as one go-to-market motion
- Autonomy and clear communication: You frame problems, propose a path, and write the one-pager that lets us make a decision in five minutes. You do not wait to be managed
- Genuine curiosity about ESG and sustainability: You do not need to be an expert in CSRD or SFDR on day one, but you should be the kind of person who chooses to read about them on day three
What the job involves
- Build the inbound growth engine for KEY ESG
- Positioning and messaging: Sharpen how KEY ESG shows up for each audience (sustainability teams, CFOs, and the wider organisation) and translate that into web, content, sales enablement, and campaigns
- SEO, GEO, and Google Ads: Own organic and paid search end-to-end. Edit and ship the content programme that fuels SEO, optimise for AI-driven search (Google AI Overviews, ChatGPT, Perplexity, and the rest of the GEO stack), and run Google Ads as a performance channel that earns its budget
- Demand generation: Plan and execute campaigns across paid social, ABM, partnerships, and webinars. Tie every spend back to pipeline
- Partner closely with sales: Build pipeline with our sales team, not for them. Sit in on pitches and discovery calls, feed what is converting back into the top of the funnel, and treat marketing and sales as one motion
- Manage agencies for performance: Brief, manage, and hold agencies accountable for results across paid, SEO, and creative. Make the call to switch or bring work in-house when the numbers say so
- Own the marketing budget: Allocate spend across channels, defend the budget to leadership, and make sure every pound is delivering measurable pipeline
- Experiment across channels: Test hypotheses across SEO, GEO, paid, content, and outbound. Instrument experiments properly, kill what is not working, and double down on what is
- Build an efficient marketing function: Configure HubSpot workflows, attribution, and reporting. Choose a tech stack that compounds the team’s output. Document playbooks and automate the repetitive
Application process
- 1. 30 minute initial conversation
- 3. A more in depth 45 minute call with the CEO
- 2. 60 minute In person interview with working examples of previous work
- 3. Closing conversation with both founders
Salary benchmarks
Our take
KEY ESG is a B2B SaaS platform whose purpose is to enable companies and investment funds to collect, measure and report their ESG data. KEY ESG’s SaaS platform has been built with a focus on the business user and is intended to be intuitive, tailored, easy to use and continuously updated through a cloud-based system.
ESG data collection is no longer a “nice-to-have” for most businesses. Companies and investors are increasingly required to share transparent and actionably sustainability data for various regulators and other stakeholders. This is often a significant challenge for companies.
KEY ESG is on a mission to make ESG management processes efficient and effective, always with a focus on delivering value for its customers. By enabling our fast-growing customer base to make data-driven decisions around sustainability management, we are delivering significant positive impact across the globe.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- A learning curve that never plateaus and is supported by a personal growth fund for training and development
- MacBook Pro (or equivalent for anyone who prefers other equipment)
- Strong hybrid culture with UK off-sites twice a year and ongoing 1x a month in-person meetings
- 25 days holiday (excl. bank holidays), Private Healthcare, Pension Contribution
- Cycle to work scheme
- AXA private healthcare
- Learning budget to support your continued development
- Pension Contribution
Company values
- Customers first
- Relentless learning
- Drivers, not passengers
- Transparency
- Think big, deliver bigger
- One team, one goal
Company HQ
London, UK
Leadership
Heleen van Poecke
(CEO)Harvard Business School MBA & Investment Manager focused on the energy transition at AtlasInvest.
Harvard Business School MBA and former manager at McKinsey.
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